Join New York Times bestselling author, Jay Bonansinga, as he leads an informative and inspiring journey through the world of creativity. The program begins with a practical, real-world, TED-style talk on the creative mindset. Techniques and tools for thinking out of the box (within healthcare marketing strictures) will be introduced and discussed. Next, a workshop turns the tables on attendees in an unexpected and exciting way. You’ve all been stake-holders in your jobs, making decisions based on pitches aimed at you. Now it’s your turn to sit in the hot seat on the other side of the table! Groups will compete and brainstorm strategies that will unfold with the exhilaration of an Olympic game. Fictional pitches will be presented, and everyone wins! Prizes will be awarded, along with key takeaways: 1) Less is more, 2) Tell us your story, and 3) Sell to both heart and mind.
Meet the Speaker:
Jay Bonansinga, Independent Writing and Editing Professional
The Chicago Tribune has called New York Times bestselling author Jay Bonansinga “one of the most imaginative writers of thrillers”… and this double life as an award-winning novelist and creative strategist has served Jay well as an idea man. Bringing 25 years of experience working for companies as diverse as Wyeth-Ayerst Pharmaceuticals, International Trucks, Nestle Healthcare, Maytag, and Kraft, Jay has gained a reputation among international marketing and media firms as the guy to call if you want something with a twist, something fresh and innovative. Jay has creative-directed shows for Eli Lilly Pharmaceuticals, Federal Express, Panasonic, and Duracell, among many others, as well as having crafted speeches and presentations for a wide range of executives and professional speakers. Jay also teaches creative writing at Northwestern University’s prestigious School of Radio, Television & Film, as well as the University of Cincinnati’s Digital Media Department. In his “spare time” Jay also writes the authorized tie-in novels for a little TV show known as The Walking Dead.