Announcing HCEAInnovate 2019 Keynote Speaker and Award-Winning Author, Erin Gargan King

Convention Marketers Can Leverage Digital Persuasion to Maintain Competitive Edge

McLean, VA (November 13, 2018) – How can healthcare convention marketers leverage the power of digital persuasion to ignite social influence and maintain a competitive edge? To help answer this question, HCEA is thrilled to announce award-winning author Erin Gargan King will kick-off HCEAInnovate 2019 on Sunday, February 24.

“Online media continue to dominate communication across industries – and especially the dynamic healthcare sector,” notes Anne Trompeter, HCEAInnovate Chair. “We are so excited to welcome Erin as opening keynote speaker to share her observations with our HCEAInnovate audience on how to use digital persuasion to attract attention and increase influence. After all, she wrote the book on the subject.”

Trompeter is referring to King’s Amazon #1 Best-Seller, Digital Persuasion: Sell Smarter in the Modern Marketplace. It chronicles a unique social-selling formula that has been adopted by some of the world’s most iconic brands to open doors for meetings and dialogue.

“Erin has an unparalleled ability to bring the printed word to life,” adds Gregg Lapin, CMP, Director of Meeting Services for the American Association of Diabetes Educators and President of HCEA. “She is a popular repeat speaker at conventions every year – and when we saw her, we knew we needed her to deliver that formula at HCEAInnovate in a style that can only be described as actionable, memorable and fun.”

What can healthcare marketers expect from King’s opening address?

  • A powerful, simple digital persuasion formula to stand out in social media.
  • A message spiced with stories and data that bring the education home.
  • A unique delivery style that consistently leaves audience inspired and motivated.

Anticipating the enthusiasm her message will inspire, King will sign books for all HCEAInnovate attendees. She will also be signing books at the HCEA Booth on the EXHIBITORLIVE show floor on Monday, February 25. All HCEAInnovate attendees receive a complimentary EXHIBITORLIVE show-floor pass as part of their registration.

“Digital persuasion is critical to drawing highly-qualified leads into the exhibit space,” industry veteran and HCEA member Michael Seymour shares. “HCPs enter those show doors with an agenda. I can’t wait to hear Erin’s formula and to see how we can market better, smarter and more effectively.”

Registration for HCEAInnovate is now open. To guarantee your seat, visit http://www.hcea.org/hceainnovate.

About HCEA

HCEA is the premier professional organization empowering better outcomes at healthcare meetings and events. Our membership mirrors the industry, bringing together a great cross-section of corporations and medical associations, large and small. Team players driven to share the latest tools, trends and technology in a supportive professional environment. With world-class resources that educate, advocate and appreciate the unique challenges you face every day. Find out more at www.hcea.org.

About HCEAInnovate

Now in its second year, HCEAInnovate is a special event designed exclusively for healthcare marketers, associations and societies who reach their audiences through trade shows and events. Co-located with ExhibitorLIVE – the trade show for the trade show industry – HCEAInnovate enables attendees to gain focused education targeting the dynamic healthcare sector while also affording access to the popular ExhibitorLIVE show floor at no additional charge. For more information, visit http://www.hcea.org/hceainnovate.

Media Contact: Emilie Mendia, Managing Director, HCEA, phone 703.935.1961, email emendia@hcea.org