IMPACT, ADVOCACY AND WHY YOU SHOULD BE INVOLVED

Have you heard about Exhibitions Day and have you wondered what it might be like to participate?  Even if you have no idea what it is about, this session will help to give you a real life look from the eyes of a first timer and others who have attended and participated on multiple occasions.  Join Cathy Breden, (Executive VP and COO of IAEE and CEO, CEIR – organizers of Exhibitions Day), Randy Acker, (President and COO, Exhibitor Media Group), and Diane Benson, (HCEA Past President and Exhibitions Day 2019 first timer), as they share what it was like to be on Capitol Hill and why it matters to our industry.

Exhibitions Day is the annual gathering of more than 100 exhibit industry professionals on Capitol Hill to meet with our federal legislators for the purpose of fostering relationships and building awareness about matters paramount to growing the exhibitions industry, which contributed $97B to the U.S. GDP in 2018. Join this session to learn more about what it’s like to be an advocate, walk the halls of our congressional and senate leaders, meet with them and their staffers, and add your voice to important causes for our industry.

Here is What You Will Learn:

  • Why You should consider participating
  • How does a first-time participant prepare for this adventure?
  • What qualifications are required and what costs are involved?
  • What is expected of industry delegates to Exhibitions Day?
  • What were the key issues?
  • What are the follow-up requirements and other time commitments?
  • What should we do next/now?

Speakers: Cathy Breden, CMP, CAE, Center for Exhibition Industry Research (CEIR); Randy Acker, Exhibitor Media Group; Diane Benson, CTSM Diamond and HCEA Past President; Moderator: Natalie Benamou, Exhibitus

Legislative Trends for Pharma Representatives
In the name of the opioid crisis, there is a trend to propose legislation in cities and states monitoring activity between pharmaceutical representatives and prescribing physicians. Some are proposing overarching restrictions on pharma activities that may increase challenges for medical meeting planners. Hear from four destinations that have had legislation proposed, passed or defeated, and what it might mean for meetings and conventions. • Chicago • Philadelphia • Nevada • Las Vegas
Speaker: Bonnie Grant, PHL Life Sciences, Pamela Ballinger, American Association for Cancer Research, Madeline Camejo, Baptist Health South Florida

5 Trends Shaping the Future of Healthcare Events
Several major changes are coming to the nature and structure of healthcare events at an accelerating pace. Healthcare attendee expectations are rapidly evolving and being shaped by the daily experiences outside of events and exhibitions. This session will explore the top five trends impacting healthcare events such as Education 4.0, Better by Design, Purpose-driven Leadership, Collaborative Communities, and Immersive Experience.
Speaker: David Saef, Freeman, Steve Coldiron, Freeman

Leveraging Data to Increase Revenue and Retention
In 2017, 2018 and continuing in 2019, the American Thoracic Society (ATS) embarked upon the use of marketing automation, geo-fencing, attendee beacon tracking, web-based audience response and surveys, increased mobile functionality, profile based notifications and more to enhance the association and conference value and engagement. Hear the ATS story, learn new tactics, learn about the technologies and platforms and benefit from the lessons learned as ATS moves forward for the 3rd year.
Speaker: Stacy McMannus, American Thoracic Society, Kevin Novak, American Thoracic Society

Challenge the Status Quo: 19 Years of Data
This session will reveal a unique, 360-degree view of the workings of our industry, including the politics and power underpinning the predominant models. Exhibitors are the least powerful group in the face-to-face ecosystem yet almost entirely responsible for revenue from trade shows and events. Without their robust participation, the industry would disappear. This session asks: Is the current model sustainable?
Speaker: Amanda Helgemoe, Nuvista, Sue Huff, Medtronic, Gregg Lapin, American Association of Diabetes Educators

Compliance and Innovation in Commercial Funding
Commercial companies can help fund educational activities that are vital to physicians. However, the debate surrounding industry’s role in Continuing Medical Education continues. This session will provide an overview of the ACCME’s Standards for Commercial Support, discuss case scenarios regarding compliance, and explore various funding models. Understanding the parameters around funding is critical to continued collaboration and innovation between industry and medical education.
Speaker: Suvina Sallan, American College of Surgeons

Measurement: Climbing the Mountain
Let’s be honest; trade show measurement is daunting! It’s like standing at the bottom of a mountain and looking up at the top. But never fear, support has arrived. This session will show you how to climb to the peak of successful measurement. Learn why measurement is important, what to measure, and how to measure it. Leave with a mountain climber’s toolkit you can use to help you get to the top of your program’s measurement mountain.
Speakers: Stephanie Coupland, 3D Exhibits, Michael Seymour, 3D Exhibits

Crossing the Carpet Line in a World of Borderless Healthcare: How exhibit planners today can capitalize on the new realities of global engagement and learning.

While the world grapples with GDPR and awaits the outcome of Brexit, myriad other forces are reshaping the global healthcare convention landscape and are having a big impact on how pharma/biotech/device marketers go to market.

This session is designed to help you be a more informed convention professional and a more strategic resource to your internal commercial and medical stakeholders. We’ll cover topics including:

  • How social media is rendering geography and cultural differences less important than ever, and it emboldens HCPs to pursue off-label use.
  • Why a new generation of millennial healthcare providers are looking beyond professional associations for new, credible information.
  • How technological advances in medical training and HCPs’ increasing sensitivity to “fake news” are driving marketers to rethink their traditional approach to engagement at congresses.
  • Why US-based companies are often choosing to initially launch outside the US, while looking at patient centricity through a global lens.
  • How Brexit, regardless of the outcome, could be a huge opportunity for exhibitors and show organizers.

Speakers: Jon Ellms, AccessTCA, Michael Young, BiomedwoRxGerry Montgomery, If it Was Easy

Understand the New HCP to Make Your Brand Resonate
Technology, social trends, and healthcare market dynamics have changed what physicians want and expect in a convention exhibit experience. This session will review these dynamics and discuss how your company can better attract, engage and positively impact HCPs at conventions — all while being compliant. We’ll use industry data, focus group results, and case studies — as well as insights from our unique key opinion leaders — to help you improve your company’s convention performance.
Speaker: James Morris, Impact XM and Steve Mapes, Impact XM

Power of Digital to Establish Thought Leadership
“Thought leadership” has become a big buzzword. But what does it mean within the context of a convention marketing program? In this session, borrow a page from Elsevier Clinical Solution’s HIMSS 2019 digital playbook. Learn how the team experimented with new ideas to build awareness and elevate their industry position – even before the launch of their new solution. Hear tips and lessons learned for incorporating thought leadership into all aspects of a convention marketing program.
Speaker: Kristen Heitman, TPG Trade Show & Event Marketing, Jean Howard, TPG Trade Show & Event Marketing, Colleen Stilwill, Elsevier Clinical Solutions, Mary Anne Abbruzzo-White, Elsevier Clinical Solutions

Pirates! How to Protect Your Meeting
Pirates! In the digital world, they are everywhere and they are robbing you blind. Learn about their tactics and how to protect yourself, your attendees, your exhibitors, and your sponsors from falling into their traps.
Speaker: Patricia Andrade, ABTS Convention Services, Angel Napolitano, ABTS Convention Services

Event Marketing in a GDPR World
Are you worried that GDPR will hav an impact on the ROI of your event marketing program? Whether it’s trade shows you attend or events you organize, learn how properly managing data privacy provides an opportunity to market how marketing should be- on the basis of trust. Live events are the perfect vehicle to earn that trust. This session will breakdown the facts (and bust a few common myths) about GDPR and the impact to your live event marketing strategy.
Speaker: McNeel Keenan, Cvent

Technology Trends & Best Practices
In this presentation, Kyle Baldwin and George Judy of Catalyst Exhibits, will talk about the relationship between designing effective spaces, and leveraging different technologies to create meaningful branded experiences. This session will specifically discuss: • Setting goals for an exhibit • The different types of technology being used to activate spaces • Best practices for content development • Budgeting between booth, services, and technology
Speaker: Kyle Baldwin, Catalyst Exhibits, George Judy, Catalyst Exhibits

Delivering & Measuring Experiences that Matter
Are you challenged with creating truly engaging experiences for your audiences in the pharmaceutical space that also drive measurable returns to your marketing budget? If so, join Derse for an hour of inspiration and applicable ideas to get more measurable results out of your brand touch points. The session will balance the quantitative (best practices on the ROI and ROO of live experiences) with some qualitative flash (best practices on creating emotionally resonant and relevant experiences).
Speaker: Rick Stoner, Derse

Better Brainstorming: Create Conditions to Innovate
Developing creative and compliant marketing strategies and tactics is no easy task. Success often starts with brainstorming. We’ll cover brainstorming techniques for all project types – whether starting from the ground up or generating new ideas to innovate. We’ll walk through a brainstorm blueprint to put the ideas into practice for HCEAinnovate 2020. Participants will understand how to formulate a brainstorm session that inspires practical new ideas and actionable improvement strategies.
Speaker: Anne Trompeter, Live Marketing

Active Shooter Awareness

This course will enhance the safety pf participants both on and off the job by improving their ability to recognize indicators of potential and actual active shooter/active threat situations and identifying an immediate response

Speaker: Jesus “Jessie” Menocal, Emergency Preparedness and Security

Be a Champion With Proven Strategies that Drive Event ROI

B2B meetings at events/congress/conferences have a massive impact on sales pipeline and business growth. We have found patterns by observing how large companies schedule hundred and even thousands of strategic meetings which have resulted in significant impacted pipeline and revenue. The meetings have a higher value to enterprises than lead generation, social media buzz or brand awareness. In this session, we will discuss what has influenced this shift and increased focus on meetings at events.

Key takeaways:

  • Why meetings matter more than ever. 
  • How companies have increased the number of meetings at events.
  • Discover best practices and framework to achieve greater ROI.

Speaker: Aaron Karpaty, Jifflenow