HCEA Summit Showcases Education on Federal Sunshine Rules, Fair Market Value

An open dialogue about the Sunshine provisions from the 2010 federal Patient Protection and Affordable Care Act (PPACA) and case studies on determining fair market value for healthcare conventions will be featured educational highlights of the 2012 Healthcare Convention & Exhibitors Association (HCEA) Healthcare Convention Marketing Summit. The meeting, to be held January 19, 2012, at the Hyatt Harborside at Boston's Logan International Airport, provides a specialized forum showcasing interactive education focused on strategic marketing needs.
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Your Teeth Look Great:
A Peek Inside Dental Meeting Trends

Americans will spend an estimated $109 billion dollars on dental services in 2012, according to the U.S. Department of Health and Human Services.  So, it may not be a surprise that over 90 dental-related conference organizations were reported to HCEA last year. That’s the equivalent of a dental meeting every four days. While the larger economic recession has had an impact on overall dental-related consumer spending, dentists and other dental professionals still actively pursue education and appear to be sustaining attendance at the major dental meetings taking place throughout the U.S.
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HCEA Announces Top 50 Largest U.S. Medical Meetings

The Healthcare Convention & Exhibitors Association (HCEA) released its list of the top 50 largest U.S. medical meetings held in 2010. Greater New York Dental Meeting topped the list with over 58,000 reported total attendees followed closely by Radiological Society of North America. FIME, American Society of Clinical Oncology and Society for Neuroscience round out the top five.
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HCEA Releases 111th Edition of Directory of Healthcare Meetings and Conventions

The Healthcare Convention & Exhibitors Association (HCEA) has published the 111th edition of its Directory of Healthcare Meetings and Conventions, the longest-published and most comprehensive source of medical convention information in the world.  The Directory is widely used by healthcare convention marketers to plan their exhibit programs, collect valuable data about exhibiting costs and find vendors who supply products and services to the industry.
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HCEA 2011–2012 Officers and Directors Elected

The Healthcare Convention & Exhibitors Association (HCEA) announced its officers and directors at the 2011 HCEA Annual Meeting, June 25–28, in Las Vegas.  Peggy Furman, Novartis Pharmaceuticals Corp, was inducted as President.
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HCEA 2011 Annual Meeting to be Independently Audited

For the first time, the Healthcare Convention & Exhibitors Association (HCEA) will have the attendance at its Annual Meeting professionally audited by an independent, third-party auditing organization.
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Collecting NPI Numbers:  Healthcare Associations are On the Frontline for Exhibitor Compliance with the PPACA

Most healthcare associations do not collect the National Provider Identifier (NPI) numbers of their convention attendees, yet disclosure of the NPI number by pharmaceutical and medical device exhibitors is required by the 2010 federal Patient Protection and Affordable Care Act (PPACA).  Being out of compliance can impact decisions about exhibiting and sponsoring, which is why medical associations and their exhibitors are looking for a solution now.

Important to know:

• The Sunshine provisions originated in a stand-alone bill, but were eventually wrapped into the overall PPACA.  The provisions require that healthcare companies disclose gifts and other items they give to physicians.
• One mandate in the Sunshine provisions is that healthcare companies report the NPI numbers of physicians to whom they give items of value.
• Healthcare convention marketers and exhibitors are asking the organizers of healthcare association conventions to provide the NPI numbers of their healthcare professional attendees, yet most healthcare associations are not currently collecting these numbers.
• Because healthcare companies must begin disclosing information on activities starting in 2012, it is critical that healthcare companies and associations work together to create solutions for the collection and reporting of NPI numbers.
• The implementation rules for the Sunshine provisions are expected to be released in October 2011.

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