Click here to view this year’s educational offerings

Schedule subject to change.

Sunday, August 13, 2017

9:00 am – 12:00 pm

Supported by:


Corporate Social Responsibility (CSR) Activity

HCEA CSR is partnering with Crayons4Kids for a “Blanket Making Party.” Attendees will create blankets that will be dropped off at local Children’s Hospital. This project is a great opportunity to get to know your colleagues and network with peers. Project will include a light lunch.

*Additional registration fee required


2:30 – 4:45 pm

Sponsored by:

GES logo 2015 - no tag

Best Practices Roundtable for Corporate Members & Reception*

Corporate members can be part of an informal discussion of best practices pressing topics facing the industry.  The Roundtable format, so popular among our Association members, is now available for HCEA Corporate Members. Reception immediately following.

2:30 – 4:45  pm

Sponsored by:TriStar New Logo

Association Roundtable for Association Members & Reception*

Discuss and debate with your fellow Association Members on a number of educational topics pertaining to the healthcare convention and exhibition industry. Share your knowledge and learn best practices with one of the most popular member benefits for our Association Member community. Reception immediately following.


5:30 – 7:00 pm

Sponsored by:

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HCEAConnect Launch Party

Kick off your 2017 HCEAConnect experience and network with your fellow colleagues at the HCEAConnect Launch Party!




Monday, August 14, 2017

8:15 – 9:30 am

Sponsored by:FrontDoor-LogoVinyl-Matrex

General Session I: Opening Keynote Breakfast

Keynote Speaker: Joanna Pena-Bickley, Global Chief Experience Officer, ThinxMachine



9:30 – 10:30 am

Sponsored by:


Exhibit Hall Grand Opening




10:45 – 11:45 am     






Concurrent workshop sessions

Ok, Now I Get It!: Interactive Empathic Experiences for HCPs that Promote Patient Centricity

Advanced Learning Session: Intrapreneurship 101
Presented by:
How Siemens Healthineers is Simplifying their Measurement and Data Strategy to Define ROO and ROI

12:00  – 1:15 pm




“Conversations That Matter” Networking Lunch 

Brainstorm new ideas with your peers and discuss industry trends and best practices. This luncheon program facilitates insight-sharing and enhances informal connect. See the topics HCEAConnect attendees will be talking about, and sign up in advance for the topic that interests you!

1:15 – 2:00 pm

Sponsored by:


Dessert in the Exhibit Hall

Enjoy a mix of delicious deserts and network with your peers in the exhibit hall.



 2:15  – 3:15  pm





Concurrent workshop sessions

Innovating The Patient Experience

Advanced Learning Session: Ready, Set, Design!
Presented by:
Inside Out: A Guide to Convention Success

3:15 – 4:00 pm


Break in the Exhibit Hall


4:00 – 5:00  pm






Joint Corporate-Association Roundtable

As a result of member requests, we are pleased to introduce the Joint Roundtable for Association and Corporate Members. Bringing together representatives from the HCEA association and corporate membership, the Joint Roundtable provides an ideal opportunity to share and exchange thoughts and information with colleagues. We all work collaboratively to produce effective and successful conferences. Join us at this program to hear about our colleagues’ experiences, and reach a better understanding of each others’ needs and interests.

6:00 – 9:00 pm

Sponsored by:

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Join HCEA and 3D Exhibits during the pinnacle social and networking event at HCEAConnect! Attendees will be immersed in music, food, networking and spectacular city views at a premiere Chicago nightlife destination, ROOF.


Tuesday, August 15, 2017

7:15 – 8:15 am



Walking With Wisdom*

Start the day with a morning walk with colleagues. Enjoy casual conversation and learn about the challenges of other HCEA members. No boring sales talk allowed!

9:15  – 10:00 am


 Open House in the Exhibit Hall


9:30 – 10:00 am







HCEA 101: “How to get involved in your association”

Do you wonder how HCEA programs and events are planned and executed or how the committees are structured and operate? Do you have good ideas, enthusiasm and a passion for your work? Join us as we review HCEA’s governance and volunteer structure, and opportunities to participate in developing the association to meet the needs of you and your colleagues. Learn how to join or participate on a committee, develop an education program or maybe even run for the Board of Directors. Get an overview of HCEA and discover how to get the most of your HCEA membership, while contributing to your profession and the organization.

10:00 – 11:00 am





Concurrent workshop sessions

Unleash Your Hidden Innovator: Explore the Innovators All Around Us

Audit + Action=Results

(Un)conventional Marketing: Discovering New Creative Strategies to Inspire Your Program

11:10 am – 12:10 pm





Concurrent workshop sessions

Traffic Builders 2.0: Attracting, Engaging and Immersing Healthcare Attendees

Connect to the Leader in You—It’s Easier (and More Fun) Than You Thought!

Fear Not: You Can Master Meetings Tech!

12:15 – 1:45 pm


HCEA Awards Luncheon & State of the Industry

Gather for lunch to celebrate the best and brightest of the amazing work of our HCEA members.

2:00 – 3:00 pm





Concurrent workshop sessions

Unleash Your Hidden Innovator: Make it Personal

Meeting International Compliance- What Your Medical Meeting Needs to Know for 2018 and Beyond

Proving Value: What Resonates With Stakeholders When Discussing the Value Proposition of the Convention Marketing Channel?

3:00 – 3:45  pm


Networking Break


3:45 – 4:45 pm



General Session II
Nothing To Be Afraid Of: Using your “big brain” to take your business to the next level is no laughing matter.
4:45 – 6:00 pm

Sponsored by: 


Happy Hour in the Exhibit Hall

The exhibit hall happy hour provides a great opportunity to network with colleagues and enjoy all that the exhibit hall has to offer! Meet and network with other attendees all while enjoying a drink!


6:30 or 7:00 pm



Dining Chicago*

Sit down for dinner with people you haven’t met before and leave with new friends, These “Dutch-treat” dinners will have sign-ups onsite.

Wednesday, August 16, 2017

8:30 – 9:00 am
9:00 – 10:00 am




General Session III:  Healthcare Professionals Panel

Join us as a group of healthcare professionals of varying disciplines discuss what most of us in convention marketing often wonder. Hear them share their experiences and thoughts on reasons to attend medical congresses, visiting with exhibitors and more.

*Separate registration required for this activity.