Preparing for the Next Chapter in Healthcare Convention Marketing

The healthcare convention playbook continues to rapidly evolve. Designed exclusively for healthcare marketers, associations and societies, this inspiring half-day workshop will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs.

With valuable content, an interactive format including activities and exercises integrated throughout, and opportunities for peer-to-peer learning and networking, walk away ready to:

  • Understand macro trends and issues affecting healthcare convention marketing
  • Develop a framework to elevate your planning process
  • Apply new ideas and insights to your programs for better attendee engagement
  • Align metrics to corporate goals

Note:  HCEA with EXHIBITOR Magazine will co-locate HCEAInnovate during the annual EXHIBITORLIVE conference. All registrations are managed through the EXHIBITORLIVE website and are subject to their policies. 

Interested in sponsoring at HCEAInnovate? View our Sponsorship Prospectus here. Limited sponsorship opportunities are available. Please contact Kathy Bradley at kbradley@hcea.org for more information.

Visit the EXHIBITORLIVE website to register today!


Register by January 11 and SAVE!
Corporate/Association HCEA Member Rate $225 $295
Corporate/Association Non-Member Rate $295 $365
Industry Partner/Vendor, HCEA Members Only $450 $590



1:30 – 2:15 pm – Kick-off and Launch Session: Disruptive Innovations in Healthcare: How They are Changing Your Customers and What You Can Do Now

Presenter: Michael Young, Principal, biomedwoRx: Life Sciences Consulting

Flash Talks:  Learn actionable advice and proven best practices in these two short, high-impact sessions, led by industry thought-leaders.

2:20 – 2:35 pm – Flash Talk #1 – “Social Media in Healthcare Convention Marketing”

Speaker: Joe Federbush, EVOLIO Marketing

2:40 – 2:55 pm –  Flash Talk #2 –  “No Pain, No Gain: The consumerization of health tech and the empowerment it unleashes”

Speaker: Frank McGillin,  Chief Commercial Officer, NeuroMetrix

2:45 – 3:00 Break

Feed your brain while meeting and networking with like-minded peers.

3:00 – 4:30 pm – The Art of the (Healthcare) Pitch in Action

Speaker: Jay Bonansinga, Independent Writing & Media Professional

4:30 – 5:30 pm – Post-HCEAInnovate Huddle & Reception

Feed your brain while nourishing your soul from 4:30-5:00 pm in this group of casual roundtable conversations. Join a relevant topic table and discuss industry hot topics in a moderated lively discussion with likeminded marketers. Then, join fellow participants to network, relax and engage new colleagues and associates.

Thank You to Our Sponsor

Bronze Sponsor:
Live Marketing