Preparing for the Next Chapter in Healthcare Convention Marketing
The healthcare convention playbook continues to rapidly evolve. Designed exclusively for healthcare marketers, associations and societies, this inspiring half-day workshop will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs.
With valuable content, an interactive format including activities and exercises integrated throughout, and opportunities for peer-to-peer learning and networking, walk away ready to:
- Understand macro trends and issues affecting healthcare convention marketing
- Develop a framework to elevate your planning process
- Apply new ideas and insights to your programs for better attendee engagement
- Align metrics to corporate goals
Note: HCEA with EXHIBITOR Magazine will co-locate HCEAInnovate during the annual EXHIBITORLIVE conference. All registrations are managed through the EXHIBITORLIVE website and are subject to their policies.
Interested in sponsoring at HCEAInnovate? View our Sponsorship Prospectus here. Limited sponsorship opportunities are available. Please contact Kathy Bradley at firstname.lastname@example.org for more information.
Register by January 11 and SAVE!
|Corporate/Association HCEA Member Rate||$225||$295|
|Corporate/Association Non-Member Rate||$295||$365|
|Industry Partner/Vendor, HCEA Members Only||$450||$590|
1:30 – 2:15 pm – Kick-off and Launch Session: Disruptive Innovations in Healthcare: How They are Changing Your Customers and What You Can Do Now
Presenter: Michael Young, Principal, biomedwoRx: Life Sciences Consulting
Flash Talks: Learn actionable advice and proven best practices in these two short, high-impact sessions, led by industry thought-leaders.
2:20 – 2:35 pm – Flash Talk #1 – “Social Media in Healthcare Convention Marketing”
Speaker: Joe Federbush, EVOLIO Marketing
2:40 – 2:55 pm – Flash Talk #2 – “No Pain, No Gain: The consumerization of health tech and the empowerment it unleashes”
Speaker: Frank McGillin, Chief Commercial Officer, NeuroMetrix
2:45 – 3:00 Break
Feed your brain while meeting and networking with like-minded peers.
3:00 – 4:30 pm – The Art of the (Healthcare) Pitch in Action
Speaker: Jay Bonansinga, Independent Writing & Media Professional
4:30 – 5:30 pm – Post-HCEAInnovate Huddle & Reception
Feed your brain while nourishing your soul from 4:30-5:00 pm in this group of casual roundtable conversations. Join a relevant topic table and discuss industry hot topics in a moderated lively discussion with likeminded marketers. Then, join fellow participants to network, relax and engage new colleagues and associates.