Keep Your Healthcare Convention Marketing Edge – Register for HCEAInnovate!

Last year was the inaugural HCEAInnovate and people said “I want more!” So, we refreshed this special event designed exclusively for healthcare marketers, associations and societies. Year two will feature a half-day workshop that will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs that reflect Innovate’s mission: Inspire, Explore and Engage.

With fresh and exciting content and speakers, an interactive, techified format that is hands-on and opportunities for peer-to-peer learning and networking, walk away ready to:

• Understand the ever-changing healthcare convention marketing landscape including the hot acronym of the day: GDPR
• Integrate inspiring creative can-do’s you’ll feel empowered to try
• Apply new ideas and insights to your programs for better attendee engagement, including social media
• Connect with your team and your audiences in enhanced ways


HCEA has more than just HCEAInnovate. Join us for the following during ExhibitorLIVE!

  • Visit our HCEA Booth to learn more about our services and upcoming events!
  • Join our Association Roundtable on Monday morning, February 25 for breakfast or a cup of coffee.
  • HCEA Reception on Monday, February 25 from 5:30-6:30pm. Thanks to our sponsors AccessTCA!


Schedule at a Glance

1:30 – 2:15pm   Kick-off Session | Digital Persuasion: Ignite Your Social Influence with Erin Gargan King

2:15 – 3:15pm   GDPR Update | True or False/Mythbusters with McNeel Keenan

3:15 – 3:30 pm  Break | Enjoy a quick nosh meet someone new!

3:30 – 4:15pm   Data and Innovation | Ken Holsinger, Freeman

4:15 – 5:30       Interactive Session | Crack the Creativity Code with Sara Thurber, FourSight

5:45 – 6:45pm   Post-HCEAInnovate Huddle & Reception | Signature cocktails, wine, beer and apps will fuel a networking refresh hour for engaging conversation with colleagues, both new and old.

*Schedule Subject to Change

                     Presentation Coming Soon


                    Presentation Coming Soon


                    Presentation Coming Soon



Workshop Pricing Regular Rate
Corporate/Association HCEA Member Rate $295
Corporate/Association Non-Member Rate $365
Industry Partner/Vendor, HCEA Members Only $590


If you need to verify your HCEA membership, or you have any other questions about HCEAInnovate, please email:

BONUS! The EXHIBITORLIVE Exhibit Hall, featuring nearly 300 trade show and corporate event vendors, is included with your HCEAInnovate registration. The Exhibit Hall is open Monday – Wednesday, 11:30am – 3:30pm.

Limited sponsorship opportunities for this event are available. Please contact Emilie Mendia for more information.

For additional partnership information, click here for information and opportunities.