Visit the EXHIBITORLIVE website to register today!


Join HCEA on Monday, February 26, 2018 following HCEAInnovate for the HCEA Reception Sponsored by AccessTCA. Click here for more details.



1:30 – 2:15 pm – Kick-off and Launch Session: Disruptive Innovations in Healthcare: How They are Changing Your Customers and What You Can Do Now

Presenter: Michael Young, Principal, biomedwoRx: Life Sciences Consulting

Flash Talks:  Learn actionable advice and proven best practices in these two short, high-impact sessions, led by industry thought-leaders.

2:20 – 2:35 pm –Flash Talk #1 – “Social Media in Healthcare Convention Marketing”

Speaker: Joe Federbush, EVOLIO Marketing

2:40 – 2:55pm –  Flash Talk #2 –  “No Pain, No Gain: The consumerization of health tech and the empowerment it unleashes”

Speaker: Frank McGillin,  Chief Commercial Officer, NeuroMetrix

3:00 – 4:00 – The Intersection of Science and Creativity

Presenters: Sergei Gepshtein, Director, Collaboratory for Adaptive Sensory Technologies, Salk Institute for Biological Studies, and Co-Founder, Center for Spatial Perception and Concrete Experience (SPaCE), USC  and Haluk Kulin, Senior Vice President, Strategy and Data, Freeman Design Council Member

4:00 – 4:15 – Break

Feed your brain while meeting and networking with like-minded peers.

4:15 – 5:45 pm – The Art of the (Healthcare) Pitch in Action

Speaker: Jay Bonansinga, Independent Writing & Media Professional

5:45 – 6:45 pm – Post-HCEAInnovate Huddle & Reception

Feed your brain while nourishing your soul from 5:45-6:45 pm in this group of casual roundtable conversations. Join a relevant topic table and discuss industry hot topics in a moderated lively discussion with likeminded marketers. Then, join fellow participants to network, relax and engage new colleagues and associates.

Preparing for the Next Chapter in Healthcare Convention Marketing

The healthcare convention playbook continues to rapidly evolve. Designed exclusively for healthcare marketers, associations and societies, this inspiring half-day workshop will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs.

With valuable content, an interactive format including activities and exercises integrated throughout, and opportunities for peer-to-peer learning and networking, walk away ready to:

  • Understand macro trends and issues affecting healthcare convention marketing
  • Develop a framework to elevate your planning process
  • Apply new ideas and insights to your programs for better attendee engagement
  • Align metrics to corporate goals

Note:  HCEA with EXHIBITOR Magazine will co-locate HCEAInnovate during the annual EXHIBITORLIVE conference. All registrations are managed through the EXHIBITORLIVE website and are subject to their policies. 

Interested in sponsoring at HCEAInnovate? View our Sponsorship Prospectus here. Limited sponsorship opportunities are available. Please contact Kathy Bradley at kbradley@hcea.org for more information.

Want more brand experience trends? Check out the Freeman booth (#1623) at EXHIBITORLIVE.

Visit the EXHIBITORLIVE website to register today!


  Registration Rates
  Corporate/Association HCEA Member Rate $295
  Corporate/Association Non-Member Rate $365
  Industry Partner/Vendor, HCEA Members Only $590


Cancellation policy: All cancellations must be submitted in writing and can be faxed to 630-434-1216 or sent via email to exhibitorlive@heiexpo.com by January 22, 2018. A full refund minus a $150 cancellation fee will be made for cancellations received by January 22, 2018. No refunds will be given for cancellations received after January 22, 2018.

Thank You to Our Sponsors

Gold Sponsors:


Silver Sponsors:

Bronze Sponsors:

Hamilton Exhibits
Live Marketing


Supporting Sponsor: