Keep Your Healthcare Convention Marketing Edge – Register for HCEAInnovate!

Last year was the inaugural HCEAInnovate and people said “I want more!” So, we refreshed this special event designed exclusively for healthcare marketers, associations and societies. Year two will feature a half-day workshop that will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs that reflect Innovate’s mission: Inspire, Explore and Engage.

With fresh and exciting content and speakers, an interactive, techified format that is hands-on and opportunities for peer-to-peer learning and networking, walk away ready to:

• Understand the ever-changing healthcare convention marketing landscape including the hot acronym of the day: GDPR
• Integrate inspiring creative can-do’s you’ll feel empowered to try
• Apply new ideas and insights to your programs for better attendee engagement, including social media
• Connect with your team and your audiences in enhanced ways


Schedule at a Glance

1:30 – 2:15pm   Kick-off Session | Digital Persuasion: Ignite Your Social Influence with Erin Gargan-King

2:20 – 3:00pm   Flash Talks |Actionable  advice and proven best practices in two short, high-impact sessions, led by industry thought-leaders. *

3:10 – 4:00pm  GDPR Update |True or False/Mythbusters with McNeel Keenan

4:00 – 4:15pm   Break |Enjoy a quick nosh meet someone new!

4:15 – 5:45pm   Interactive Session*

5:45 – 6:45pm   Post-HCEAInnovate Huddle & Reception |Signature cocktails, wine, beer and apps will fuel a networking refresh hour for engaging conversation with colleagues, both new and old.

*Speaker and topic tbd

Workshop Pricing Early Bird Rate Regular Rate
Corporate/Association HCEA Member Rate $225 $295
Corporate/Association Non-Member Rate $295 $365
Industry Partner/Vendor, HCEA Members Only $450 $590


If you need to verify your HCEA membership, or you have any other questions about HCEAInnovate, please email:

BONUS! The EXHIBITORLIVE Exhibit Hall, featuring nearly 300 trade show and corporate event vendors, is included with your HCEAInnovate registration. The Exhibit Hall is open Monday – Wednesday, 11:30am – 3:30pm.

Limited sponsorship opportunities for this event are available. Please contact Emilie Mendia for more information.

For additional partnership information, click here for information and opportunities.