Healthcare Convention & Exhibitors Association (HCEA) together with Freeman, the leading global provider of brand experiences, unveiled findings from recent qualitative research in a new white paper titled, “Brand Experience and The Healthcare Marketplace: Top Challenges and Opportunities.”
To better understand how brand experience fits into the dynamic, ever-changing healthcare industry landscape, Freeman partnered with HCEA and Exhibit Surveys, Inc., a Freeman Company, to conduct in-depth interviews with HCEA members in order to identify the challenges healthcare marketers face in the coming year as well as how brand experience allows them to activate impactful solutions.
In addition to offering insights into the value of brand experience in healthcare marketing, the findings fell into five key categories:
- Planning budgets and proving ROI
- Selecting the right experiences
- Incorporating digital strategies
- The role of social media
- Navigating an uncertain industry landscape
With visibility into hundreds of annual healthcare events, Freeman delivers unique insights that can be leveraged to assist healthcare brands and organizations to optimize their marketing portfolio for driving awareness and sales.
“Freeman offers expertise in healthcare events that stems from its extraordinary reach across the sector,” said Chris Metzger, vice president at FreemanXP. “We are committed to sharing our knowledge of the healthcare brand experience category to help marketers produce memorable, meaningful experiences.”
“We are thrilled to once again partner with Freeman to provide timely, relevant insights to our member organizations,” said Don Schmid, HCEA President. “As the healthcare industry continues to evolve, it is important HCEA continues to develop actionable research that offers marketers valuable insights that will help them create engaging, memorable experiences.”
To download a copy of the white paper, visit the website here http://www.hcea.org/benchmarking-reports/. For more information about Freeman, visit www.freeman.com/. For more information about HCEA, visit www.hcea.org.