Data and Innovation

We live in a time where everything can and should be measured. But do we have purpose to our data? In the past, we held an event and then gathered data to inform our decisions about the next event. Today, we gather data in real time, so we can adjust our decisions as we go. In the future, we will use predictive data to automate the decision-making process. As this data story continues to evolve, capturing and using data with purpose will be key to thriving in a rapidly changing event environment. Join us as Freeman Vice President of Data Solutions, Ken Holsinger, shows us how to be out in front of this data journey, and help us improve and inform our decision-making processes to enhance our live experiences.

Learner Outcomes:

  • Prioritize the overwhelming signals your attendee, exhibitors and processes are emitting
  • Validate who actually “owns” the data: the attendee, the organizer, the tech vendor
  • Identify a framework for better insights and decision-making for you and your teams

About the Speaker: Ken Holsinger, VP Data Solutions, Freeman

Ken leads the Data Practice for Freeman leading teams that are building innovative data tools for integration & business intelligence, with data consulting, research, & industry benchmarking. These teams work with clients all over the world to drive decisions, improve results, & measure their marketing efforts.

Ken has been named on multiple hardware, software & process patents. He is a frequent presenter on numerous topics in the events, technology, & data-science space. He is also involved in his local community in Boise, Idaho as a startup mentor and tech workforce development leader.