Tuesday, February 07, 2017

Whitepaper: Brand Experience and the Healthcare Marketing Place: Top Challenges and Opportunities

By: HCEA, Freeman and Exhibit Surveys, Inc.

To better understand how brand experience fits into the dynamic, ever-changing healthcare industry landscape, Freeman partnered with HCEA and Exhibit Surveys, Inc., a Freeman Company, to conduct in-depth interviews with HCEA members to identify the challenges healthcare marketers are facing in the coming year as well as the opportunities brand experience affords them to activate impactful solutions in HCEA’s latest whitepaper, “Brand Experience and the Healthcare Marketing Place: Top Challenges and Opportunities.”