HCEA webinars provide educational programming at no cost for our HCEA members. Learn from industry professionals on important topics in the convenience of your own office.
Healthcare Marketers as Change-Leaders: New Paradigm…New Opportunities
Were you not able to attend the HCEA Marketing Summit?
Or do you want to share one of the presentation with colleagues?
Tuesday, March 7, 2017 ~ 2:00 PM-3:00 PM EST
Join Michael McLinden, Senior Healthcare Strategist, mck2x, as he views HCEA members in a new role – insiders and experts in the convention business exploring new paradigms, and creating new opportunities. Michael’s presentation at the 2017 HCEA Healthcare Marketing Summit last month, resonated with our Summit participants, and provided a great deal of material to use within the ecosystem of healthcare marketers.
Medical meetings are now education centers, meeting rooms, and places where medical professionals can experience a brand in whatever way works for them, and healthcare marketers are change-leaders. McLinden will discuss his training series, The Road Rash MBA, The Most Common Screw-Ups in Marketing Strategy and What You Can Learn From Them, and cover the “mistakes” that will help turn these insights to your advantage as marketers and strategists. The presentation will include sample worksheets and cheat sheets that attendees can use in their own work.
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