GDPR Update | True or False Mythbusters
Are you worried that GDPR will limit ROI on your event marketing program? Whether it’s tradeshows you attend or events you organize, learn how properly managing data privacy provides an opportunity to market how marketing should be- on the basis of trust. There is no greater opportunity to understand a customer’s or prospect’s interests and capture their consent for future engagement than the face to face interactions that live events provide. This session will breakdown the facts (and bust a few common myths) about GDPR and the impact to your live event marketing strategy.
McNeel Keenan has been with Cvent for over 11 years where he is currently the Senior Director of Product Management leading the Mobile Solutions division. In this position, he leads a 200+ person product development team focused on delivering solutions that enable event organizers to execute and engage attendees onsite during the day of the event. Prior to his current role, he helped form the company’s corporate development team evaluating hundreds of event technology companies and played an integral part in the sourcing, due diligence, and closing of Cvent’s first three acquisitions in 2012.