
The HCEA Annual Meeting is the must-attend industry event of 2010 for all healthcare exhibit and convention marketers, medical association exhibit managers and medical meeting planners. The HCEA Annual Meeting is your source of industry enlightenment, knowledge and connecting with your peers from the world's leading healthcare exhibiting companies and medical associations. And, you can earn credits toward your CME designation while you learn and see the latest industry technology.
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A quarter of the entire meetings and conventions industry — the largest segment — is comprised of healthcare-related shows. While healthcare conventions and exhibitions represent a significant portion of the industry, they also represent a very unique convention marketing niche.
Pharmaceutical, medical device, biotech and many other healthcare-related industries operate within a marketing environment where rules and regulations are uniquely strict. As such, the marketing mix must be highly strategic, and exhibiting plays a key role in this mix.
Healthcare exhibiting is experiential. It provides the ability to educate and demonstrate in a one-on-one environment, and it can use a combination of every form of media.
While all marketing mix options are valuable in their own way, convention and exhibit marketing is the only one that combines them all. This represents both a tremendous challenge and valuable opportunities.
Level 1: Recommended for those with 1-3 years of experience in healthcare exhibiting.
Level 2: Recommended for those with 4-7 years of experience in healthcare exhibiting.
Level 3: Recommended for those with 8+ years of experience in healthcare exhibiting.
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