HCEA 2008 Healthcare Convention Marketing Summit
January 24, 2008  •  Hartford, CT

Summit Sponsors

The Marriott Hartford Downtown, the headquarters hotel for this year's highly anticipated Summit, has sold out early. HCEA has negotiated a discounted rate at the Crowne Plaza Hartford Downtown. The Crowne Plaza is just a short shuttle ride to the Marriott. Book your room now before this block of room sells out, too.

Crowne Plaza Hartford Downtown
Phone: 860-549-2400 (reference the Healthcare Convention and Exhibitors Association)

Star Shuttle, the downtown Hartford shuttle service, arrives at the Crowne Plaza every 12 minutes. The Summit headquarters hotel (Marriott Hartford Downtown) is on the shuttle route.

The HCEA Summit is a must-attend event for all healthcare exhibit marketers, medical association professionals and medical meeting planners interested in staying abreast of the latest industry trends, regulations and the opportunity to interact with industry colleagues and thought leaders.

Attending this 1-day special event also gives you 1 credit toward your CME and/or CME-H professional designation.

2008 Summit Agenda

Wednesday, January 23

Pre-Summit Welcome Reception -- 6:00 to 8:00 PM

Thursday, January 24

Registration -- 8:30 to 9:30 AM

Plenary Address -- 9:30 to 11:00 AM

• Zap the Gap! 
  Plenary Speaker Meagan Johnson
  Never before have there been four different generations in the workforce--at the same time. Each generation has very unique wants, needs and desires. You must learn to tap into their motivation in order to get the most from their potential. Treating everyone the same will cost you good people. Who will replace them? Ignoring the different, but very valid, goals of the talented Generation X'rs will put you behind the competition. Old style human resources approaches don't always retain the best people. How your people work together is the critical success factor in every phase of your business!

Break -- 11:00 to 11:15 AM

Morning breakouts -- 11:15 AM to 12:30 PM

• Healthcare Exhibits: Inside the Mind of the Healthcare Professional
  Jeremy Williams, Group President – HealthSTAR Communications, CEO – PHOTOSOUND
  Based on in-depth comprehensive interviews with over 200 healthcare professionals at medical congresses, this presentation shares the findings of exciting new research specifically probing the motivations, needs, interests and preferences of the healthcare professionals at medical conventions.
• New Directions In CME:  A Look at the ACCME and the Senate Finance Committee
  Robert F. Orsetti, MA, FACME, Executive Vice President, Educational Measures LLC
  In response to the Senate Finance Committee’s concerns and other influences, ACCME has modified its Standards of Commercial Support and taken other initiatives to strengthen the CME process.  This presentation will review current and proposed policy changes and their impact on CME providers and commercial supporters inclusive of outcome evaluation, collaboration and cooperation.  

Lunch break -- 12:30 to 1:45 PM

Afternoon breakouts 1 -- 1:45 to 3:00 PM

• Healthcare Exhibiting Around the Globe
  Moderator: Pat Friedlander, President, Word-Up!
  Panel:
  Joseph E. Agnese, Sr. Manager, Convention Marketing, Novo Nordisk Inc.
  Terry Campanero, Vice President of Client Services, Exhibitgroup/Giltspur
  Brad Clift, Global Event Marketing Manager, American Medical Systems;
  Jon Ellms, Account Director, AccessTCA
  Nancy Hoppe, CME, Associate Director, Wyeth Pharmaceuticals
  John Moyes, Principal, General Graphics Exhibits
  Philip Soschinski, Executive Vice President, Expotechnik America
  This panel discussion will explore the latest issues facing the global exhibiting enterprise.  Take part in this interactive discussion to stay up-to-date on issues that face global healthcare exhibitors.
• Case Study: Virtual Conference and Expo Success Story
  Jeffry Schmitt, Distance Education Manager, Healthcare Information and Management Systems Society
  The Healthcare Information and Management Systems Society (HIMSS) created an online virtual conference and expo as a complement to its educational offerings.  Learn about how HIMSS made the decision to offer the online event, how it was created and howit has worked as both an educational offering and a forum for healthcare exhibitors to market their products.

Break -- 3:00 to 3:15 PM

Afternoon breakouts 2 -- 3:15 to 4:30 PM

• The HCEA 2008 Special Report on Healthcare Meeting Globalization
  Frank Skinner, Manager, Marketing Research and Communications, HCEA
  This special report will unveil two facets of industry research that have been pressing questions for some time: What are the trends and impacts of foreign attendance at U.S.-based shows and what is the state of healthcare conventions around the globe?
  
  Underwriting Research Sponsor:
  
  
  
• Association/Industry Exchange
  Moderators: Karen Prieto, Assistant Director, Convention Marketing & Meeting Planning, Forest Laboratories, Inc.; Christina Rayzis, Exhibit Manager, American College of Physicians
  A one-of-a-kind session you will only find at HCEA! Participants from medical associations and from the exhibit industry candidly discuss controversial topics, emerging trends and best practices for the industry.

2008 Summit Sponsors

Platinum



Gold







Silver

• Ascend Media
• Blue Telescope
• The Expo Group/TEG
• H.B. Stubbs
• Impact Unlimited
• PMSI - Professional Marketing Services, Inc.
• Sparks

Bronze 

• Limetree 
• Live Marketing
• The McCallan Group
• PHOTOSOUND Communications
• Willwork Events and Exhibit Services

Presidents Circle

• Dupree Security
• EliteXPO Cargo Systems
• Marketech
• Nichols Display Group
• Nimlok Display & Exhibit Solutions Worldwide
• On Location
• SelliQuest

For more information about how your company can be listed as a 2008 HCEA Summit sponsor, contact Jackie Beaulieu at (678) 303-2959.