Registration & Pricing

Hotel Information

CME and CME/H Certification

Sponsorship Information

 

January 19, 2012     Boston, MA
Hyatt Harborside at Boston's Logan International Airport

The HCEA Summit is a one-day, intense learning forum that focuses on high-level, current topics in the healthcare convention marketing industry.  HCEA is developing the curriculum for the 2012 Summit and will post updates on this site when available. 

Access the Summit Mobile App

To enhance your HCEA Summit experience, HCEA has partnered with TripBuilder, Inc. to offer a state-of-the-art mobile app to give you important meeting information right at your fingertips. With this feature you can:

• Create your own custom schedule
• Take notes and export them to your email
• View speaker bios
• Connect with social media sites such as LinkedIn, Facebook and Twitter
• View recommendations for Boston

To download the HCEA 2012 app, just plug www.tripbuilder.com/hcea2012apps into you phone’s browser. If you’re using an iPhone, iPad or Android device, you will be directed to where you can download the appropriate native app when it’s available. If you’re using another web-enabled mobile device, you will be directed to the mobile web version of the app. (Note: A wireless internet connection or 3G network is required to use this feature.)

Visit the HCEA registration desk at the Hyatt Harborside at Boston's Logan International Airport for additional details on this new feature.

 

Agenda and Session Topics

Please note:  HCEA will not be providing handouts for the Summit sessions, but some of the presentations will be made available later on the mobile app and the HCEA website.

Wednesday, January 18
Welcome Reception -- 6:00 to 8:00 PM
Location: Skyline Ballroom

Make plans to arrive in time for this great opportunity to connect with your industry colleagues.  Industry-specific discussions will be facilitated throughout the event, so come prepared to share your thoughts and questions.  

Thursday, January 19
Registration -- 8:00 to 9:00 AM
Location: Rafaello Verandah

Opening General Session -- 9:00 to 10:30 AM
Location: Grand Blrm

Frank Talk About How Physicians Value Medical Meetings and Conventions
Panelists:  Beverly MK Biller, MD, FACP, Professor of Medicine, Harvard Medical School, Neuroendocrine Unit , Massachusetts General Hospital; Richard V. Aghababian, MD, FACEP, Professor of Emergency Medicine, University of Massachusetts Medical School, and President-Elect, Massachusetts Medical Society; and Ayguen Sahin, PhD, Instructor, Molecular Oncology Research Institute, Tufts School of Medicine
Moderator:  Christine Farmer, Senior Convention Manager, Sanofi

Attendees will hear candid firsthand accounts of what healthcare professionals do and don't find effective in healthcare exhibitions, and come away armed with new insight into what factors into their decisions to visit the exhibit hall.  In addition, the discussion will explore the healthcare professionals’ reactions to marketing legislation that impacts how they can interact with exhibitors, and give attendees the opportunity to ask questions.
Attendees will be able learn how physicians:

• Perceive their experiences at healthcare conventions.
• Like to receive information about education and new products.
• Would like to see things done differently.

Morning breakouts -- 10:45 AM to 12:00 PM

The Master Plan: Shifting to a Strategic Marketing Mindset
Location: Grand Blrm
Presenter: Roger May, Senior Director of US Marketing, Siemens Health Services

Everyone talks about becoming more strategic. What does that really mean? How can you become more strategic? What impact will becoming more strategic have on your healthcare convention marketing program? You’ll hear from two experienced professionals who will facilitate a discussion about their strategic exhibit marketing experiences, generating expanded conversation about moving from a focus on logistics to one of being more strategic. Discussions will be facilitated during the opening reception to allow attendees to identify specific strategic marketing issues that will be discussed during this session.

You will learn how to:

• Expand your thinking about being more strategic.
• Understand how strategic marketing helps generate improved exhibit performance.
• Take home real solutions to real issues, identified by your peers.
  
  

Technology Mash-Up: Using Technology as a Learning Tool
Location: Michelangelo
Presenters: Laine Mann, Senior Manager, Pfizer US Commercial Operations; Diane Benson, Manager, Conventions, GE Healthcare; Gregg Lapin, Director, Division of Meeting Services, American Osteopathic Association; and Joe Federbush, Vice President, Sales & Marketing, Exhibit Surveys
Moderator: Chip Carman, Global Accounts Director, Blue Telescope

A variety of healthcare convention industry professionals will present a series of brief case studies to discuss how they used technology to further their organizations’ learning goals during this interactive course. Survey data will be presented to help illustrate the power of today’s technologies in a healthcare conference and exhibit hall setting.

Potential learning takeaways include:
• Effective implementations of new and enhanced learning in a healthcare exhibition environment.
• Effective implementation of technologies for an association registration process.
• A running dialogue with industry experts on what has worked for them.

Networking Lunch -- 12:00 to 1:15 PM
Location: Skyline Blrm
Enjoy this opportunity for more networking with your industry peers.  You may also extend your learning experience by taking part in one of the designated table discussions focused on the following areas:  strategic marketing, compliance, global exhibiting,  fair market value and technology.

Afternoon General Session -- 1:15 to 2:30 PM

Healthcare Exhibitions and Interpreting Transparency – An Expert Panel Discussion
Location: Grand Blrm
Panelists: Sue Huff, Director, Global Conventions, Medtronic Inc.; Betsy Wadas, CME/H, Convention Manager, Genentech; Sara J. Peterson, CEM, Senior Manager, Exhibits, American Academy of Dermatology; and David Saef, Executive Vice President, GES
Moderator: Michael R. Seymour, CME, Senior Vice President, 3D Exhibits

The term transparency has been increasingly used in a variety of contexts surrounding healthcare exhibitions. This highly interactive panel discussion will share experiences and opinions about transparency and its industry significance. The panel will provide perspectives from healthcare exhibit/event managers, associations and general service contractors. Key talking points will include labor practices, surcharges, zero balance sheets for associations, utilization and importance of exhibitors’ advisory councils as well as others related topics.

Be prepared to:
• Gain perspective on pricing and discounts, and what you can do to adapt your own programs.
• Listen to participants from exhibitors’ advisory councils explain how beneficial interaction is for all involved.
• Learn views and opinions from industry stakeholders on a variety exhibition-related topics.
• Understand you do have a voice, and how to be sure it’s heard through the appropriate channels.

Afternoon breakouts II -- 2:45 to 4:00 PM

Shedding Light on Sunshine: An Open Discussion about What the Law Means to You
Location: Grand Blrm
Presenters:  Christine DiDomenico, Assistant Director, Marketing Education & Conventions, Purdue Pharma L.P., and Kerry Durgin, Vice President, DBC Pri-Med, LLC
Over the last year, HCEA has continued to keep us informed about updates related to the Sunshine provisions from the 2010 federal Patient Protection and Affordable Care Act (PPACA).   The objective of this session is to provide attendees from all aspects of the industry the opportunity to come together to engage in an open dialogue regarding the latest and greatest news around the Sunshine provisions.  We will also look at the perspectives of the various stakeholders – associations, industry, suppliers and healthcare professionals – and what the main concerns and opinions are of each group.  The session will be an open forum for discussion.  Please come prepared with any questions for your peers and to share any insights you may find helpful. 

Learning takeaways:

• How does the implementation of the Sunshine provisions affect the various stakeholders in the industry, including the healthcare professional?
• What are your peers in the industry saying and what challenges are they facing both internally and externally?
• How will we continue this dialogue so we all stay aligned?
  
  

Beyond the U.S.: Trends in Global Exhibiting
Location: Olympia
Presenter: Mike Brill, Managing Director, Medals LLC (formerly with Merck)
After years of regulation within the U.S., the international pharmaceutical marketing scene is starting to experience similar changes.  As new regulations are being put in place across the EU and in individual countries, pharmaceutical and device companies are being forced to change how they exhibit and interact with healthcare professionals.  Additionally, these new regulations have the potential to change the entire landscape of the ex-U.S. exhibition industry.  In this session, attendees will learn about:

• Recent regulatory changes outside of the U.S.
• How regulation is affecting interactions with ex-U.S. healthcare professionals.
• How these new regulations may change exhibiting both at home and abroad.

Fair Market Value: Case Studies for Creating a Formula that Works for You
Location: Michelangelo
Presenters:  Tommy Thompson, Director of Convention Services, Smith & Nephew Inc., and Erin Bicho, CMP, Director, Meeting & Convention Services, DePuy

Healthcare convention marketers are continually being challenged to determine which medical meetings make the most sense to participate in. Which shows provide the best fair market value for your market segment and therapeutic area? During this session you will learn options for using fair market analysis data in determining the right formula for show participation. Learning takeaways include: 

• For exhibitors –examples of actionable systems for calculating fair market value.
• For associations – some insight into what factors exhibitors care about most when determining their show schedules. Does your meeting provide fair value?
• Considerations for how meeting location, booth fees, educational hours and more factor into the fair market value mix.

 

 

Registration Pricing

Online registration is closed. Please register on site.

Members
$445 Regular/Associate
$545 Supporting

Non-Members
$545 Regular/Associate
$645 Supporting

 

Hotel Information

Hyatt Harborside at Boston's Logan International Airport
101 Harborside Drive
Boston, MA, USA 02128
Tel: +1 617 568 1234    Fax: +1 617 567 8856

• Website
• Fact Sheet
• Online Directions
• Downloadable Directions

Rate: $169 single/ double

• Hotel Reservations