HCEA works with members and other industry organizations on a variety of market research projects. The projects range from HCEA’s State of the Industry Report to specialty topic surveys to jointly-conducted studies.. Listed below are just a few of the resources you receive as a member of HCEA:
HCEA State of the Industry Report Presentation
Empower yourself with 10-year+ trends on attendance, exhibits, space cost, locations and more. Broken down by meeting size categories you can benchmark your own programs or gain insight on trends for strategic planning in context to the size events you either manage or exhibit at. The HCEA State of the Industry Report Presentation also contains valuable insight from member outlook surveys so you can gauge what your peers expectations are for the coming year.
HCEA Top 50 Largest Healthcare Meetings Report
Featuring the largest reported medical meetings from 2012 based on total and professional attendance, the report is good for benchmarking analysis and looking at trends in the industry’s bellwether events. HCEA members may request any of the charts/graphs included in this report for use in your own internal reports, presentations to clients or for strategic planning documents.
HCEA Executive Summary Report: Healthcare Exhibit Marketing – Benchmarking Cost, Value and Success
Cost, value and success have general definitions that are commonly understood by most, however when these three areas are applied to healthcare exhibit marketing, the definitions can vary widely from company to company. This report features benchmark highlights on how major healthcare exhibitors define cost, value and success metrics.
HCEA White Paper Study – Managing Healthcare Exhibit Marketing Year Round
Gain insight on managing the success of your small to mid-sized exhibit marketing program throughout the year, with tips on effective planning, factors to consider when selecting space and implementing your pre and post show promotions.