ExhibitForce S.M.A.R.T. Technology

How is this design innovative?

Developed for the industry, by the industry, ExhibitForce’s S.M.A.R.T. Technology delivers a dynamic, flexible, online event, exhibit and tradeshow strategic planning and performance measurement application that helps event professionals to better analyze and measure the bottom-line business value and performance of their event/exhibit programs and portfolio.

Unlike any other performance measurement system on the market today, the ExhibitForce S.M.A.R.T. Technology is driven by best practice industry benchmarks, to help set goals, objectives and expectations for any size project, meeting, trade show or private event.  Be it a small portable program, the largest industry tradeshow on record or an intimate, private, client event, S.M.A.R.T. Technology gives event professionals a powerful tool to prove event value and performance.

What are the possible applications of the product?

Exhibit and event professionals can now guide their business decisions and sharpen their competitive edge through this easy-to-use S.M.A.R.T. Technology, which uses Key Performance Indicators (KPI) to determine the value of an event prior to making a commitment, measure an event program’s success or failure based upon custom criteria and specifically rate event programs based upon aggregate data gathered. 

Quantifying corporate event goals and objectives, S.M.A.R.T. Technology identifies, automates and analyzes event success, pre- and post-show, according to key indicators, thereby allowing event professionals to track accountability and report success from each event.  S.M.A.R.T Technology can be integrated into existing ExhibitForce applications (such as Personal Edition) while allowing for the collaborative exchange and tracking of information among key groups through one centralized virtual project hub.

Maximizing the power of survey technology and KPI, S.M.A.R.T Technology is date driven, automates processes and provides users with tools that weigh responses based upon a point-driven system.  This point-driven system – S.M.A.R.T. Star -- delivers comprehensive, actionable, results which, ultimately, measure an event’s bottom-line impact.   Based upon these results, the decision to reallocate budgets and critical resources can be made with confidence and conviction.

What market need prompted the development of this product/service.  How does the product meet that need?

Most companies today must contend with tighter budgets, fierce competition and limited resources. That's why leaders across all industries have recognized the imperative for real-time data that can guide business decisions and drive results.  ExhibitForce S.M.A.R.T. Technology answers this call.

How will this product/service enhance the job of the exhibit professional?

S.M.A.R.T. Technology delivers the critical information decision makers need to prove event value and event performance.

• Bottom line, results-driven event management decision making increases accountability in your event program.
• Real-time feedback based upon key performance indicators lets you accurately identify successes as well as problems and proactively plan, execute, report and measure your event program portfolio for greater success.
• Timely event information enables you to create accountability and measurement for your event program portfolio.

Drive Results.  Prove Value.