PRMconnect Announces E-Literature Solution

Chicago, IL, May 15, 2009 - PRMconnect, a provider of customized subscription software solutions for the exhibit and events industry, announces the launch of E-Literature, a green, on-line corporate literature distribution system that generates highly qualified sales leads at trade shows and corporate events. The E-Literature solution integrates the concepts of Expo floor navigation, literature distribution, lead generation and literature click tracking into a user friendly, touch screen driven system that drives revenue and reduces costs in an environmentally responsible “green” manner.

Research shows that over 90% of all corporate literature taken from an exhibit or event never leaves the attendee’s hotel room. PRMconnect’s E-Literature system presents the desired literature to the attendee when they are most likely to read it, their work email system.  Integrating literature requests and the resulting qualified lead into any company’s CRM software allows follow-up sales conversations to be relevant and specific.  The system also provides focus by enabling attendees to quickly select only the specific information in which they are interested. Users request specific corporate literature from a touch screen menu and the information is delivered to their e-mail account in a matter of seconds, saving paper, printing and shipping costs while providing companies with highly qualified leads around specific products and services.“

In the context of the challenging economic climate and corporate focus on ‘green’ initiatives, PRMconnect’s E-Literature solution addresses the corporate mandate to do more with less, while providing qualified leads from what was previously an un-measurable activity.” said PRM’s Partner and Digital Strategist Dean Hills. “We see demand from association and tradeshow managers because it not only saves time, money and resources; it also collect's, tracks and manages sales leads through an easy to use and environmentally friendly system.”

PRMconnect Partner William Kahn adds, “The easiest way to appreciate the benefits of E-Literature is through a short, 30 minute WebEx demonstration that can be scheduled quickly and easily. Clients are literally blown away once they see its simplicity and potential in action---we don’t believe there’s anything like it on the market today.”

E-Literature is just one of several services in the comprehensive range of customized subscription software solutions offered by PRMconnect to enhance the connections between companies and their customers for the events and exhibits industry. For more information or to schedule an E-Literature demo, contact Tricia Molinari at 702-818-2512.

About PRMconnect: PRMconnect is a provider of affordable, flexible and branded technology solutions specifically developed for companies in the events and exhibit industry. The sister company of Kahn Creative Partners (www.kahncreativepartners.com) , a strategic communications company,  PRMconnect offers cover a comprehensive range of end-to-end services in event management, exhibit management, social networking, learning and e communications. For more information visit www.prmconnect.com or contact Tricia Molinari at 702-818-2512.