Marketech Introduces RepConnect Trade Show and Convention Staffing Solution

Westboro, Mass., Sep. 15, 2009 – Trade show and convention managers who are finding it difficult to adequately staff their exhibitions are meeting the challenge with RepConnect, a trade show and convention staffing solution now available from Marketech.  Through RepConnect, Marketech provides trained, experienced personnel who effectively engage, qualify and transition visitors to the exhibitor’s own on-site sales team.  RepConnect serves exhibitors from a wide range of industries and is available nationwide.     

“Many companies have fewer field-based sales representatives covering larger territories,” said Holly Stevens, project director for Marketech.   “Using field-based reps as exhibit staffers takes these critical resources away from their primary responsibilities, which isn’t always an option or the optimal approach.   RepConnect is the perfect solution for exhibitors who must adequately staff their exhibits at a time when the availability of internal resources is becoming increasingly limited.”

RepConnect is effective because it fosters teamwork between the RepConnect staff and the exhibitor’s own sales force.  RepConnect staffers are skilled at engaging visitors who pass by an exhibit and are adept at drawing visitors into the booth.  Once engaged, RepConnect staffers probe to determine the visitor’s specific needs and interests and then transition qualified visitors to an appropriate member on the exhibitor’s internal sales team. 

Effective engagement and qualification enables internal staffers to focus on those visitors who truly need their time and attention.  With this focused approach, fewer internal resources are needed on site, and performance is enhanced while overall costs are reduced.  For more information or to request a proposal, contact Holly Stevens at     205-807-5952 or holly@marketech360.com.

“At Marketech we understand our clients and the challenges they face, and we continually enhance our offerings to address an ever-changing environment,” said Marc Goldberg, founder and partner for Marketech.  “With RepConnect we help our clients meet their goals while balancing other needs within their organization.  We’re thrilled to add RepConnect to the collection of services available from Marketech.”    

About Marketech
Founded in 1985, Marketech, Inc. specializes in exhibit staff training, strategic exhibit marketing planning, measurement and consulting.  Based in Westboro, Mass., Marketech offers a range of customized, timely and affordable on-site and computer-based programs that improve exhibiting performance and results.   For more information, visit www.marketech360.com.