Marketing 101’s, Animated Interactive Map (AIM©) Goes Mobile

OVERLAND PARK, KS – August 23, 2010- Marketing 101, Inc., a leading provider of online, interactive city maps, and Physicians Interactive Holdings’s mobile channel, Skyscape, have teamed up to provide a valuable communication tool, providing city travel information to conference attendees – via mobile.

The interactive map tool, called AIM© Mobile, allowing users to plan where to go and what to do in their convention city.  The launch of the mobile tool for the August 2010 American Academy of Diabetes Educators Annual Meeting (AADE) was created for San Antonio, Texas.  The AIM© Mobile ‘AADE San Antonio Navigator’ was incorporated into Skyscape’s mobile convention application, the eGuide.

The pilot program proved successful, with 35% of eGuide users visiting the AIM© Mobile interactive map. Aside from Skyscape’s eGuide resources including event agenda, speaker presentations, exhibitor information and transportation logistics, AIM© Mobile additionally provides city information including weather, hotels, dining and attractions. Restaurants listed are noted for ethnic variation, service, popularity and close proximity.

The company’s two-fold mobile and online AIM program exponentially increases its sponsorship offering.  According to Marketing 101 founder, Lynn Nevins, “City guides and street maps are industry staples and ‘green’ solutions just make sense.”
                               
AIM Mobile Map utilizes numerical color-coded icon locators that are geocoded through Google Maps™ mapping service which was selected for its platform stability.  AIM Online is also moving to Google Maps™ mapping service from its original Yahoo! Map API platform.

About Marketing 101, Inc.
Marketing 101 is leading healthcare publisher of its kind as a developer of in-house communication solutions for medical meetings and sponsors since 2003.  Marketing 101’s service enables associations and societies a green and timely city map and guide to support destination attendance for members.   As an HCEA Supporting Member and 2010 Gold Sponsor for Water Stations, M101 proudly supports the APEX/ASTM Environmentally Sustainable Meetings Standards and is a provider of sustainable communications solutions.  For more information on the APEX standards, please visit www.conventionindustrycouncil.org/apex/inprogress.htm .  APEX is an initiative of and registered trademark for the Convention Industry Council (CIC).  M101 has become trusted for on-time delivery a compliant approvable interactive map website.  For more information about AIM and Marketing 101 visit http://www.marketing-101.net/aim/index.php .  Marketing 101, Inc. plans to announce its ‘5 for 25K’ promotion this Friday, August 20, and running through August 31, 2010.

About Physicians Interactive Holdings, LLC
Physicians Interactive Holdings is the leading provider of online and mobile clinical resources and solutions that help medical professionals, anytime, anywhere, provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company

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