There are times when every healthcare exhibitor has to face some tough questions.

• "Am I exhibiting in the right shows?"
• "Are there ways my exhibit and personnel could be more effective?"
• "How can I improve my ROI?”
• “Where is the industry going?”

It is that common desire to be effective at each healthcare convention or exhibition marketing opportunity that brings together companies big and small representing all facets of the healthcare industry, including: pharmaceutical, medical device, biotech, biomedical and healthcare product and service companies.

HCEA is a trade association whose Regular Members are organizations like yours that are actively involved as exhibitors at healthcare conventions and exhibitions. HCEA membership also includes Associate Members (healthcare associations) and supporting members (companies that provide products and services to  the healthcare convention and exhibition industry).

By joining HCEA, you and your organization will:

• Increase the quality of your healthcare exhibit marketing strategies
• Network with others in the healthcare convention and exhibition industry
• Receive information to help justify your participation at healthcare meetings
• Gain access to state-of-the-industry market trend research
• Learn solutions to industry-wide problems
• Increase your effectiveness, your expertise and your skills as an exhibit professional
• Save money by being updated on the latest developments and issues in the healthcare convention and exhibition industry
• Have healthcare specific representation on industry-wide councils
• Earn a professional designation sanctioned by the industry

HCEA membership also provides many tangible benefits that are an invaluable return on investment:

• HCEA's Directory of Healthcare Meetings and Conventions -- a tremendous resource for planning future event strategies, the Directory contains information on approximately 2,000 medical meetings.
• The HCEA online directory at HealthcareMeetings.com – the web companion of the printed Directory containing information past, present and future on over 30,000 medical meetings and conventions.
• HCEA 100 Index research reports.
• HCEA State-of-the-Industry marketing trend reports.
• Global healthcare convention trend research reports.
• Discounts on attending industry events, like the HCEA Annual Meeting and the HCEA Convention Marketing Summit.
• HCEA Advantage magazine, published annually containing the latest market research and industry trends and features
• AIP Alert newsletter, published bi-annually containing features on the latest trends between exhibitors and medical association show organizers
• Inbox Informer, a monthly e-newsletter keeping HCEA members abreast of critical industry news, trends and research.  
• Guidelines for U.S. Healthcare Conventions

HCEA membership can help you hit your target of healthcare exhibition marketing success. Corporate membership includes many benefits worth more than the low $595 annual membership fee.

If you feel you've been missing the target, discover what your competition already knows. It doesn't cost to belong to HCEA - it pays!

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