HCEA 2005 Annual Meeting: Unmask Your Potential
June 4-7 . New Orleans

ATLANTA - Attendees at the Healthcare Convention & Exhibitors Association (HCEA) 2002 Annual Meeting, June 22-25, in Toronto, Canada, will discover that "the sky's the limit" when it comes to improving their healthcare convention and exhibit marketing skills.

HCEA's 2002 Annual Meeting, under the theme "Reaching Skyward," will be held at the Metro Toronto Convention Centre. It is the only meeting annually that concentrates solely on the unique needs of healthcare convention professionals and exhibit marketers. A variety of educational programs will be conducted, all designed to provide healthcare marketing professionals with the information they need to move them-and their exhibit programs-ahead.

HCEA has again invited Lucy Rose, former director of FDA's Division of Drug Marketing, Advertising and Communications (DDMAC), to speak at the Annual Meeting. Ms. Rose can address medical marketers' questions about DDMAC's enforcement initiatives in 2001 and how these impact their jobs.

Other valuable Annual Meeting workshops will cover topics such as:

• Cutting Edge Communication Techniques
• Managing the RFP Process
• Budgeting: Beyond the New Build
• Branded Design-A 5-Step Approach
• International Shipping & Logistics
• Involving Senior Management and Sales in Your Convention Program
• Contracts and Legal Issues in Healthcare Meetings
• Benchmarking Value in Exhibit Programs
• And more.

In addition, an important benefit of the HCEA Annual Meeting is that it allows participants to earn Continuing Education Units that apply toward the Certified Manager of Exhibits professional designation. The Certified Manager of Exhibits program was developed by the Trade Show Exhibitors Association and is endorsed by HCEA.

HCEA's unique exhibition will be filled with the latest state-of-the-art healthcare exhibiting technologies and services. The exhibition offers an invaluable opportunity for healthcare exhibit marketing professionals to learn about new ideas that will help them stay on top of the healthcare exhibiting industry.

HCEA's Annual Meeting is open to HCEA members and non-members. Registration, prior to May 22, is $545 for HCEA members and $765 for non-members. For additional information or to register, visit the HCEA Web site at www.hcea.org or call (404) 252-3663.

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents more than 700 member organizations involved in healthcare exhibitions and conventions.

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