ATLANTA - How convention marketing fits into the overall marketing mix of healthcare companies, state laws regulating gifts to physicians from industry, the revised AdvaMed Code, international exhibiting issues and proving healthcare convention marketing ROI-all will be on the program at HCEA's 2004 Healthcare Exhibit Marketing Summit, January 22, in Philadelphia.

Workshop topics for the event include the following:

• Keynote Address: Overview of Pharmaceutical Promotion, Presented by Dr. Bill Trombetta, Professor of Pharmaceutical Marketing, St. Joseph's University
• The Revised AdvaMed Code and its Effect on Convention Marketing, Presented by Sheva Sanders, Principal Senior Counsel Regulatory Compliance Services, Medtronic, Inc.
• An Overview of State Gift-Reporting Laws, Presented by Senator Richard T. Moore, Massachusetts Senate Chair, Committee on Health Care
• Advocating Exhibits in an Association Environment, Presented by Sherri Sujai, Assistant Director, Industry Relations, American Society for Microbiology
• International: Evolving Exhibit Dynamics in the Worldwide Marketplace: Translating Strategy into Reality, Presented by Janine Smith, Associate Director, Exhibits & International Professional Events, Merck

The meeting will be held at the Renaissance Philadelphia Hotel Airport in Philadelphia. Registration costs before December 19, 2003, are $195 for HCEA members and $345 for non-members; after December 19, they are $245 for members and $395 for non-members. Visit www.hcea.org for updated details.

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents more than 700 member organizations involved in healthcare exhibitions and conventions.

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