ATLANTA -- The Healthcare Convention and Exhibitors Association (HCEA) 2005 Annual Meeting, to be held June 4-7 in New Orleans, will bear the theme "Unmask Your Potential." The logo for the HCEA Annual Meeting was developed by Art Guild Inc., Thorofare, N.J., and the theme was developed by MC2, Lithia Springs, Ga. Both were selected by vote of HCEA's Annual Meeting Committee from among 35 entries.

The logo features a mask similar to those worn during New Orleans' famous Mardi Gras celebration. The theme and logo symbolize the opportunities attendees will discover while taking part in the education offered at the 2005 HCEA Annual Meeting.

HCEA's Annual Meeting is the only educational conference in North America each year that focuses solely on the unique needs of healthcare exhibit marketers.

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents nearly 700 member organizations involved in healthcare exhibitions and conventions.

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