ATLANTA -- HCEA's 2005 Healthcare Exhibit Marketing Summit will start off with a keynote address about regulatory compliance in healthcare exhibit halls by Minnie Baylor-Henry, RPh, JD, Vice President, Medical and Regulatory Affairs, McNeil Consumer & Specialty Pharma. Dr. Baylor-Henry, who served as the Director of the Division of Drug Marketing, Advertising and Communications (DDMAC) of the Food and Drug Administration from 1995 to 1999, has spoken at a number of HCEA meetings in the past.

The Summit, to be held January 27 at the Philadelphia Marriott Downtown, will also feature the following sessions:

• Strategic Industry Audit: How Pharma Companies Stack Up Against Each Other Presented by Dr. William Trombetta, Professor of Pharmaceutical Marketing, St. Joseph's University This presentation will offer a high-level perspective on how pharma companies match up to each other in terms of R&D spending vs. sales, percent of revenues from new products, domestic sales per representative and other metrics.
• Getting Attendees into the Exhibit Hall: Association Perspective A panel of healthcare association experts will present ideas and proven techniques for attracting healthcare convention attendees to the exhibit hall. Presented by Barbara Charbonneau, Senior Manager, Exhibits, American Heart Association; Jane Conway, Sales Specialist, American Urological Association; Kerry Durgin, Senior Sales Executive, Pri-Med Communications; and Jane Lears, Manager, American Urological Association
• More sessions will be announced as they are added.

The meeting will be held at the Philadelphia Marriott Downtown. Registration costs before December 17, 2004, are $195 for HCEA Regular/Associate Members, $295 for HCEA Supporting Members and non-member Regular/Associate organizations and $395 for non-member Supporting organizations. Visit www.hcea.org for updated details.

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents nearly 700 member organizations involved in healthcare exhibitions and conventions.

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