ATLANTA — A team of healthcare marketing compliance experts will present a key educational feature of the 2011 Healthcare Convention & Exhibitors Association (HCEA) Healthcare Convention Marketing Summit.  The Summit will be held January 20, 2011, at the Gaylord National Hotel & Convention Center near Washington, DC.  In addition to the team of compliance specialists, HCEA recently added new sessions highlighting a discussion of promotional policy led by a representative from the Office of Compliance, Center for Devices and Radiological Health (CDRH), Food and Drug Administration (FDA), and an overview of a unique method for measuring the real value of face-to-face meetings.
The new sessions are as follows:

• Compliance Think Tank:  An Expert Discussion of Issues Related to Healthcare Marketing Laws and Regulations
  Panelists:
  Tracy Acker, Pharm.D., President/Owner at The Acker Group LLC (formerly with FDA)
  Steve Shedaker, Associate Consultant, Ethics and Compliance, Eli Lilly and Company
  Moderator:  Chip Carman, Global Accounts Director, Blue Telescope
• Medical Device Convention Marketing:  An FDA Regulator’s Viewpoint
  Presenter:  Deborah A. Wolf, JD, Regulatory Counsel, Office of Compliance, Center for Devices and Radiological Health (CDRH), Food and Drug Administration (FDA)
• Measuring the Real Value of Meetings
  Presenter: Terri Breining, CMP, CMM, Breining Group, LLC

In addition, HCEA is adding other Summit sessions including a forum for open conversation between healthcare convention marketers and exhibitors and industry suppliers, and an inside perspective on global exhibiting.  These new sessions will join an already top-notch program that includes a keynote address that will emphasize how industry-healthcare education collaboration has contributed significantly to the advancement of medicine; a Summit version of HCEA’s popular Association-Only Roundtable; an updated forecast of how industry, compliance and economic developments are expected to impact the healthcare convention marketing industry in 2011; and a case study of the strategic planning process one healthcare society underwent to revitalize its exhibit hall.

Registration costs before January 5, 2011, are $395 for HCEA Regular/Associate Members, $495 for HCEA Supporting Members and non-member Regular/Associate organizations and $595 for non-member Supporting organizations.  Visit www.hcea.org/meetings_summit.asp for updated details, or visit here to register today.

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry.  HCEA represents organizations involved in healthcare exhibitions and conventions.