HCEA Launches Redesigned Website for Healthcare Convention
and Exhibit Marketing Industry

FOR IMMEDIATE RELEASE: January 14, 2008 CONTACT:
Frank Skinner
Jennifer Palcher-Silliman
(404) 252-3663

ATLANTA —The Healthcare Convention and Exhibitors Association (HCEA) announces the launch of a totally redesigned website at www.hcea.org that will continue to serve as a leading industry resource for exhibit marketing professionals, healthcare convention organizers and medical meeting planners.

The new site features an overhauled design that includes more efficient navigation, access to related information on all pages and a more sophisticated approach to communicating industry facts, key resources and upcoming events. Additional site features include monthly polls, market research findings and a members-only resource site that contains a wealth of information from past publications to podcasts to meeting presentations and industry research reports.

“Providing our industry with healthcare-specific information that’s easy to find and use was a key goal in our web redesign effort,” says Eric Allen, HCEA executive vice president. “There’s no shortage of information related to exhibit and convention marketing in general, but HCEA specializes in the unique needs of healthcare exhibit marketers and convention organizers, which can be very different from other industries.”

With online membership management tools, the new HCEA website also allows members to manage their company and personal profiles, which further improves HCEA’s demographics capabilities while saving members time.

With reorganized information resources and a clean, sophisticated design, the new HCEA website reflects the membership of HCEA, which includes the world’s largest healthcare companies and medical associations, and the industry’s leading exhibit designers, marketers and service supply companies.

To view the newly redesigned HCEA website, visit www.hcea.org.

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents member organizations involved in healthcare exhibitions and conventions.

HCEA is the only association solely dedicated to improving the effectiveness of all conventions, medical meetings and exhibitions for the healthcare industry. HCEA represents member organizations involved in healthcare exhibitions and conventions.