Traffic Builders 2.0: Attracting, Engaging and Immersing Healthcare Attendees

Tuesday, August 15, 2017 at 11:10 am – 12:10 pm

Today’s healthcare conventions are not only about creating compelling programming helping healthcare professionals obtain CMEs, they are also about informing and connecting healthcare professionals with exhibiting companies to learn about new technologies and solutions. In Traffic Builders 2.0, we present the latest findings in the tools and techniques organizers are using and partnering with sponsors to drive convention hall traffic and to engage attendees on the floor. Panelists from the exhibitor/sponsor and organizer communities will provide perspective on trends as well as share practical examples of ways to partner for mutual success.


davidDavid Saef, EVP, Strategy & MarketWorks, GES

David is head of MarketWorks, a strategic and marketing advisory service from GES focusing on offering Marketing Intelligence, Audience Acquisition, Integrated Marketing, Marketing Technology and Brand Strategy services. David has led projects with leading U.S. companies and organizers to strengthen attendee segmentation and marketing, creating compelling marketing assets, and identify other improvement initiatives through online surveys and focus groups. Prior to joining GES, David spent seven years with L.E.K. Consulting, a global strategy & consulting firm, in their London and Chicago offices.
David earned an M.B.A. from The Wharton School and a Masters in International Studies from the Lauder Institute at the University of Pennsylvania. He received his B.A. in Russian and Soviet studies from Harvard College.
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Jon-EllmsGregg Lapin, Director of Meetings, American Association of Diabetes Educators

Gregg Lapin, CMP has been the Director of Meetings at AADE for the past three years. In his tenure at AADE, he has implemented significant changes to the AADE’s annual conference resulting in a 50% growth in professional attendance. AADE has been recognized as one of the 50 Fastest Growing Tradeshows in 2015 and 2016. Prior to AADE, he was at the American Osteopathic Association for 17 years.
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