New normal or next normal, healthcare convention marketing is at yet another inflection point. From our delegates' travel patterns to the supply chain to public health advisories to the effects of the "great resignation," everything is changing, and HCEA’s corporate, association, and supplier members – like HCEA itself - are reinventing themselves at a furious pace, and often with thin resources.

HCEA's mission to convene the best minds in our industry, provide insights, and arm our delegates with actionable tools has never been more important and has inspired our most ambitious educational program ever. 


Bestselling author Carla Johnson will kick off Growing Stronger Together 2023. As the self-proclaimed "world's leading innovation architect" CEO of RE:Think Labs, Carla helps organizations design and build the ideal architecture to accelerate innovation, engagement, and growth. Having written 10 books and studied both innovation and architecture for the last 20 years, she’s developed specific frameworks to help leaders remodel their approaches in order to boost speed, reduce risk, and enjoy more predictable outcomes.

We’ve all seen Apple’s product launches, IBM’s Watson, and the ALS ice bucket challenge. They’re held up time and time again as beacons of killer creativity. Enough already. It’s easy if you have sexy products, big budgets, and household brand names. But in the “real” world - especially in healthcare - there are all kinds of restraints. Those innovative examples don’t have anything to do with us. Or do they?

RE:Think Innovation®
How the world's most prolific innovators come up with great ideas that deliver extraordinary outcomes.

Executives and clients are demanding more innovative work and creative ideas. But in the pressures of daily demands and looming deadlines, who has the time? And even if we did,  how do we turn brainstorms, strategy sessions, and whiteboard dumps into rich, productive rather than dreaded obligations? Instead of accepting struggle and frustration, of settling for the safe bet, what if you had a proven framework for consistently coming up with great ideas that drive measurable results?
In this captivating keynote, international speaker and best-selling author Carla Johnson shows why you need to rethink everything you believe about innovation. She’ll demystify how iconic innovators deliver brilliant work time and time again. You’ll learn the five-step process that successful creative thinkers use to come up with great ideas when the stakes are high. You’ll walk away feeling confident to introduce new ideas, make good ideas better, and how to create powerful impact through your work.

Click above to hear Carla's welcome message.




At GST 2023, our keynote speakers, general sessions, educational programs, and ongoing corporate, association, and supplier-only forums will build on the provocative topics introduced at HCEA’s most recent virtual event, Fall Forward and Grow Stronger Together. Industry veterans and subject matter experts, many new to HCEA, will arm attendees with the latest data, fresh perspectives, and new skills designed to inspire immediate action.

Note: Program timing and content are subject to change.



Grow Stronger Together 2023 offers industry suppliers who are active members of HCEA a series of unique, cost-effective opportunities to share their perspectives and engage potential new clients. Download our sponsorship prospectus for more information.


The boutique luxury of the Grand Bohemian, An Autograph Collection Hotel by Marriott will serve as an inspiring backdrop for three days of in-person networking and idea exchange for over 200 corporate marketers, association executives, and industry suppliers – event professionals who are on the front lines, shaping this most critical segment of our $100B industry.

Drawing on Charlotte’s diverse population and its vibrant healthcare community, our keynote speaker and diverse panel of HCPs will bring fresh perspectives on the issues of the day and offer advice on how to build clinical advocacy and change mindsets among life sciences professionals at healthcare conventions today.

After hours, guests will unwind amidst the rich cultural offerings of The Queen City, from Uptown’s live music and arts scene to Charlotte’s legendary sports franchises.