June 9th, 2020

“So much more than just pajama bottoms”A blog on working from home tips

Written By : Laine Mann, Director/Global Congress Lead, Pfizer, Inc.


Although I have been working primarily remotely for the last year or so, I was surprised at how much it affected me when it became mandatory.  Reminded me of the time that Hostess Cakes went out of business and although I neither liked nor wanted a Twinkie in years…suddenly that’s all I could think of and craved that golden sponge cake with the fake sugar filling.  Incidentally, I did get a Twinkie and was reminded why I don’t really crave those anymore.  Apologies to all the twinkie lovers out there.  Mandatory made me feel like it wasn’t on my terms, but rather than curl up in a ball, I embraced it. Read Full Blog

June 16, 2020

COVID19 and the Resilient Millennial”

Written By : Lauren Wood, Exhibit Coordinator at Siemens Healthineers.


Millennials are doing okay during this time, right? I would say 70% of the time we’re doing great and 30% of the time we’re not so great. When it comes to technology and change, we’ve got it figured out. We’re the generation that’s grown up with technology being a part of our everyday life. From helping our parents learn Zoom or teaching our team the new digital platform at work, we’ve been forced to learn technology inside and out. Millennials are feeling a sense of being needed in a time like this because we understand most digital platforms and how to leverage them for our team. We’ve even accomplished learning Tik Tok! Read Full Blog

June 30th, 2020

Reach Out and Touch…. But How?

Written By : Anne Trompeter, Principal and Executive Creative Strategist, Live Marketing


What is the way forward in this troubling time for the healthcare marketing industry? Humans need to connect, which is why F2F events, congresses and conferences have been a cornerstone of our industry for decades. Sharing resources, knowledge, innovation, research; never has the need to collaborate been more important in the face of COVID-19, but never has it felt so out of reach.

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July 23rd, 2020

Are We There Yet?

Written By : Jeannie Wert, HCEA President & Sr. Mgr,. Exhibits Management, North America Siemens Healthcare.

“Working in the exhibit industry is not for everyone; you either love it or hate it and usually you know this by the conclusion of your first show.   I fall into the first category; I have loved this business from the very beginning.  It was my first show installation that did it for me and it remains my favorite part of the job to this day.  As my responsibilities have broadened and diversified over time, this is a task that now typically falls to my team, and I truly miss it.  I would liken it to a old-fashioned barn raising. “

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August 21, 2020

Virtual: Are you stepping up? Or are you virtually stepping aside?

Written By : Diane Benson, CTSM Diamond

Shaking my head. There are some things I just don’t understand. During a worldwide health pandemic that has slammed the brakes on the live events and exhibitions industry, why would anyone in this profession, when offered the opportunity to step up, instead take a step back and say, “no thanks, Marketing folks, you guys have fun in the virtual space.” This happened to a marketing manager friend of mine just recently, and I was shocked and a bit dismayed when I heard about it.

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