Agenda           Speakers           Registration           Sponsors


HCEA Innovate VIRTUAL 2020 is a REAL place to hear insights and  cutting edge healthcare marketing strategies that will resonate in our new and ever-evolving COVID-19 landscape. How does our unique three-part community of healthcare brands, associations and industry suppliers pick up the pieces now that business as usual is no longer? How do we reach our customers (and each other) when travel and F2F is at a standstill? What approaches are relevant, how is the conversation different, and how do we measure success? HCEA Innovate VIRTUAL 2020 has been carefully designed to break through the webinar cobwebs, with meaningful content and community-building that will get you…innovating.


Registration is now Closed. If you would like to register please contact Alexandra Long at

Member Rate: $100.00


Non-Member Rate: $125.00

CAE Credits: HCEA is a CAE Approved Vendor.  This event will allow you to earn 4 CAE Credit Hours 


HCEA Innovate Schedule: 

June 24th

2:00pm EST     Welcome: Jeannie Wert, HCEA President

2:05pm EST     Online Event Brand Impact: Strategize. Prioritize. Deliver.

                              Joe Federbush, Evolio Marketing

• Work with organizers/associations to create your pre, during, and post virtual event plan
• Learn what virtual event branding opportunities exhibitors and sponsors value most
• How to adapt certain show aspects from in-person to virtual

2:45pm EST     Stretch Break

3:00pm EST    Learning Labs: Full Descriptions 

As COVID-19 continues to drive transformation of our industry, attendees will join collaborative breakouts to share perspectives and brainstorm new ways of approaching our constantly evolving event circumstances.

4:00pm EST   HCEA Innovate Virtual Happy Hour

                            Sponsored b y Crepes a Latte

June 25th

11:00am EST     Welcome Back: Laine Mann, HCEA Vice President

11:05am EST     Fresh Perspectives: The Next Normal For Healthcare Event Professionals

                               Ken Holsinger, SVP, Data Solutions Freeman

11:45am EST     Stretch Break

12:00pm EST    State of the Industry: COVID-19 Special Session

                              Join us for this informative session with Go Live Together and CEIR

12:55pm EST    Closing Remarks: Sean Feehan HCEA President-Elect


Meet the Speakers:


Joe Federbush: President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with associations and major brands like Siemens Healthineers, United Healthcare Group/Optum, and GE Healthcare conducting research, measuring their event and exhibit success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that helps brands execute more efficiently to deliver greater return on investment (ROI) and objectives (ROO).


Cathy Breden, CAE, CMP, is the CEO of the Center for Exhibition Industry Research (CEIR). In her role at CEIR, Breden provides strategic direction and manages the day-to-day activities and business operations of CEIR. CEIR houses an online library of primary, exhibition-related research studies to help exhibition stakeholders with evolving norms, shifting marketing trends and other issues that can have an impact on the channel itself or how to use if effectively in light of trends. Reports include digital/technology, attendee/exhibitor engagement, attendee acquisition and retention, generational workforce shifts, economic performance and impact, and exhibitor studies evaluating motivations for use of the exhibition marketing channel. She has been working with CEIR since 2006.


Ken Holsinger is Senior Vice President, Data Solutions at Freeman where he leads the data practice bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research, and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts.  Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant, and speaker. He has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design, and start-up operations. Ken has been named on multiple hardware, software and process patents.


Sue Sung is the Senior Vice President of Corporate Strategy at Freeman. In her role, Sue works with our senior executives to set the strategic direction for the company. She partners with business leaders to identify, develop, and execute programs that drive performance in support of Freeman’s overall goals. Sue currently is leading the advocacy efforts at Go LIVE Together, an industry coalition of over 1,400 organizations representing thousands of businesses across the live events ecosystem, to lobby local, state, and federal legislators for support to help our industry’s recovery and reopening.


If you are interested in sponsoring HCEAInnovate or have any questions please contact

HCEA Innovate 2020 Day one_ 2pm to 5pm

HCEA Innovate 2020 Day two_ 11am-1pm


View 2019 HCEA Innovate Highlights here