Keep Your Healthcare Convention Marketing Edge at HCEAInnovate 2019

McLean, VA (October 30, 2018) – How do you add character to your next medical meeting, trade show or event? Let outspoken industry experts help you chart a course for success at the second annual HCEAInnovate (co-located at ExhibitorLive), coming to Mandalay Bay on Sunday, February 24.

“Always leave them wanting more,” mused Anne Trompeter, HCEAInnovate Chair. “That’s what our attendees shared after the inaugural event last year – ‘We want more!’ And that is what our planning committee has delivered. More healthcare-specific content. More great learnings about compliance, technology and engagement trends. All while maintaining the intimacy and outstanding networking opportunities that made HCEAInnovate 2018 such an overwhelming success.”

What can the industry expect at Innovate 2019? A half-day experience modeled around HCEAInnovate’s motto: Inspire – Explore – Engage. In short, this event will

  • Inspire as best-selling author, speaker and digital persuasion advisor Erin Gargon King kicks off HCEAInnovate while sharing her secrets for attaining better social media outcomes.
  • Explore relevant content, including Fast Track sessions on industry best practices and a frank and meaningful discussion of the acronym du jour – GDPR – and what it means to the healthcare sector.
  • Engage in a physical environment that takes a dramatic departure from traditional ballroom-style décor. HCEAInnovate will bring the latest trends in tech and lighting to life while creating a physical environment that stimulates dialogue and encourages networking.

“We realize that meetings and events pose a double-edged sword for those engaged in the healthcare industry,” notes longtime HCEA member Diane Benson. “Whether the attendee represents a manufacturer, association or industry partner, we know they crave high-quality, actionable content. But the nature of this business dictates that we all face serious time pressures. HCEAInnovate offers the best of both worlds: a superior educational forum in a convenient half-day schedule that fits well in anyone’s calendar.”

“And to top it off,” adds HCEA Board Member Michael Seymour, “an amazing post-event huddle and reception that brings the best and brightest minds in the industry together in one place. What more could you ask?”

Registration for HCEAInnovate has already opened. To guarantee your space at this one-of-a-kind experiential event, visit

About HCEA

HCEA is the premier professional organization empowering better outcomes at healthcare meetings and events. Our membership mirrors the industry, bringing together a great cross-section of corporations and medical associations, large and small. Team players driven to share the latest tools, trends and technology in a supportive professional environment. With world-class resources that educate, advocate and appreciate the unique challenges you face every day. Find out more at

About HCEAInnovate

Now in its second year, HCEAInnovate is a special event designed exclusively for healthcare marketers, associations and societies who reach their audiences through trade shows and events. Co-located with ExhibitorLIVE – the trade show for the trade show industry – HCEAInnovate enables attendees to gain focused education targeting the dynamic healthcare sector while also affording access to the popular ExhibitorLIVE show floor at no additional charge. For more information, visit

Media Contact
Emilie Mendia, Managing Director