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Start 2014 with an insightful look into industry trends by registering today for the 2014 Healthcare Convention Marketing Summit. Don't miss this intensive learning forum that focuses on high-level current topics in the healthcare convention marketing industry.
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HCEA 2014 Call for Papers - Proposal Deadline December 13!
Speakers, industry leaders and others with the knowledge and expertise to educate healthcare convention and exhibition marketing professionals are encouraged to propose educational presentations to HCEA for its 2014 Annual Meeting, June 21-24 in Cleveland, Ohio. Proposals must be submitted no later than Friday, December 13, 2013,at 11:59 PM Eastern Time in order to be considered for presentation during the 2014 HCEA Annual Meeting.
Don't miss this opportunity to propose your session ideas to enhance the professional development of your industry peers!
HCEA Member Spotlight
HCEA is turning the Spotlight on HCEA members. Each interview allows you the opportunity to get to know your colleagues within the HCEA community, inspires future HCEA professionals and leaders, and strengthens awareness of the diversity of professions within our industry.
Read This Month's Member Spotlight
HCEA Top 50 Largest Healthcare Meetings
FIME Show, a medical tradeshow based out of Miami, FL, took the top spot in 2012 as the largest reported medical meeting with 54,147 total attendees. In the previous four years, the top spot has been held by either Radiological Society of North America (RSNA) or the Greater New York Dental Meeting (GNYDM), who respectively ranked two and three. Total reported attendance for these top three events is only separated by 600 attendees, making it a very close group. Rounding out the top five are two new entrants with the Healthcare Information & Management Systems Society (HIMSS) and the American Dental Association (ADA).
A Key Message During the 2013 HCEA Annual Meeting
Promoting open dialog regarding the evolution within the healthcare industry and the direction of healthcare exhibiting was an integral part of the 2013 HCEA Annual Meeting, June 22 - 25, in Austin, Texas.
HCEA 2013-2014 Officers and Directors Elected
HCEA announced its Officers and Directors at the 2013 HCEA Annual Meeting, June 22-25 in Austin, Texas. Susan Huff, Medtronic, Inc., was inducted as President for a second term.
Eight Pages of Law Explained by 287 Pages of Rules
On February 1, 2013, the healthcare convention marketing industry eagerly received the long-awaited implementation rules for the 2010federal Patient Protection and Affordable Care Act (PPACA) Sunshine provisions, which require disclosure of certain payments or gifts given to physicians. The rules were released by the U.S. Centers for Medicare and Medicaid Services (CMS) after a delay of more than a year (the rules were originally due in October 2011). The rules are critical as healthcare companies, medical associations and societies and other industry stakeholders prepare compliance programs.
Sunshine Rules Released: Data Collection Starts August 1
After a delay of more than year, the implementation rules for the Sunshine provisions in the 2010 federal Patient Protection and Affordable Care Act (PPACA) were finally released on February 1 by the U.S. Centers for Medicare and Medicaid Services (CMS). Members of the healthcare convention marketing industry have eagerly awaited these rules so they can finalize compliance programs for their own organizations.
Three Cost Categories Account for 71%
of Healthcare Exhibit Expenses
According to HCEA's latest survey research featured at the HCEA Healthcare Convention Marketing Summit, healthcare exhibitors reported that 30% of their exhibit expenses come from space cost, 23% from logistics and 18% from labor and material handling. While HCEA surveyed exhibitors across 15 cost categories, interestingly there were seven cost categories that the majority of exhibitors commonly site. Understanding these seven common cost categories is an important finding in that it helps the industry benchmark what the baseline for healthcare exhibit costs can be in calculating ROI and ROO. While all companies may define their expenses differently (some companies include all 15 cost categories) this research highlights not only the diversity of how expenses are defined within the industry but that there are seven commonly shared cost categories that the industry can reference for future planning.The research also featured findings on how exhibitors defined their marketing objectives, value, ROI, performance indicators and industry benchmarks specific to attracting booth visitors and the quality of booth visits.
Download Survey Highlights from the HCEA Summit Benchmarking Session
International Attendance Concerns at U.S. Medical Meetings
EFPIA, Eucomed and other European Regulatory Initiatives
May Hit Closer to Home than You Realize
If a significant number of attendees stopped coming to your meetings, how would you react?Or, better asked, how are you preparing?Nearly a quarter of attendees at top U.S. medical meetings are international, on average. While some of these meetings have less than one percent international attendance, other U.S.-based medical meetings have over 60-70 percent of their attendance coming from outside the U.S. Whether you are a large or small medical meeting, if you plan to maintain your international attendance or grow it, understanding the implications of certain industry codes outside the U.S. can be very valuable in your strategic planning.