Eight Pages of Law Explained by 287 Pages of Rules
On February 1, 2013, the healthcare convention marketing industry eagerly received the long-awaited implementation rules for the 2010 federal Patient Protection and Affordable Care Act (PPACA) Sunshine provisions, which require disclosure of certain payments or gifts given to physicians. The rules were released by the U.S. Centers for Medicare and Medicaid Services (CMS) after a delay of more than a year (the rules were originally due in October 2011). The rules are critical as healthcare companies, medical associations and societies and other industry stakeholders prepare compliance programs.
Sunshine Rules Released: Data Collection Starts August 1
After a delay of more than year, the implementation rules for the Sunshine provisions in the 2010 federal Patient Protection and Affordable Care Act (PPACA) were finally released on February 1 by the U.S. Centers for Medicare and Medicaid Services (CMS). Members of the healthcare convention marketing industry have eagerly awaited these rules so they can finalize compliance programs for their own organizations.
HCEA Webinar Series - Upcoming Webinar on the Recent Release of the Final Sunshine Act Ruling
Important Note: This webinar has been postponed, and we are currently working to reschedule for a new date and time. Please check back for updates!
On February 1, 2013, the Centers for Medicare & Medicaid Services (CMS) released the final regulations to implement the Physician Payment Sunshine Act --Section 6002 of the Affordable Care Act -- landmark legislation which will greatly affect the entire pharmaceutical and medical device industry.
HCEA is pleased to offer an engaging webinar featuring key aspects of the 287-page final rule.
HCEA Association Roundtable Event Comes to
Washington, D.C. (please note new date)
HCEA recently held a successful Association Roundtable in Chicago ... so successful that we're doing it again, this time in the Washington, D.C. metro area!
This is a unique opportunity for healthcare association professionals to make new industry connections, share best practices and learn about the latest developments in the world of healthcare marketing.
HCEA is pleased to have as a guest speaker Andrew Rosenberg, Senior Advisor to the CME Coalition at the HCEA Association Roundtable. Mr. Rosenberg who has over 20 years of experience as a lobbyist, Capitol Hill staffer and former congressional candidate to the CME Coalition will speak and answer questions from 3:00 p.m. – 4:00 p.m. regarding the latest Sunshine provisions.
Join us on Wednesday, March 27, 2013 from 8:00am til 6:00pm at the American Society of Clinical Oncology Conference Center in Alexandria, VA.
Three Cost Categories Account for 71%
of Healthcare Exhibit Expenses
According to HCEA's latest survey research featured at the HCEA Healthcare Convention Marketing Summit, healthcare exhibitors reported that 30% of their exhibit expenses come from space cost, 23% from logistics and 18% from labor and material handling. While HCEA surveyed exhibitors across 15 cost categories, interestingly there were seven cost categories that the majority of exhibitors commonly site. Understanding these seven common cost categories is an important finding in that it helps the industry benchmark what the baseline for healthcare exhibit costs can be in calculating ROI and ROO. While all companies may define their expenses differently (some companies include all 15 cost categories) this research highlights not only the diversity of how expenses are defined within the industry but that there are seven commonly shared cost categories that the industry can reference for future planning.The research also featured findings on how exhibitors defined their marketing objectives, value, ROI, performance indicators and industry benchmarks specific to attracting booth visitors and the quality of booth visits.
Download Survey Highlights from the HCEA Summit Benchmarking Session
Top 50 Medical Meeting Professional Attendance
Average reported professional attendance in the healthcare industry’s top 50 largest medical conferences increased 2.2% from 2010 to 2011. However, what may be a more compelling benchmark is that for the first time professional attendance climbed back and surpassed pre-recession figures from 2007, a good sign that many of the industry’s bellwether medical meetings are seeing sustained growth in professional medical attendees.
The Radiological Society of North America (RSNA) regained the top spot in the HCEA Top 50 based on total overall event attendance, closely followed by the Greater New York Dental Meeting (GNYDM). The FIME Show, American Society of Clinical Oncology (ASCO) and the Society for Neuroscience round out the top five.While the Top 50 list represents a diverse array of medical specialties, dental meetings still dominate accounting for eight of the top 50 events, six of which are in the top 20.The increases in attendance by the Top 50 are not necessarily a leading indicator for how all medical meetings fared last year, however the Top 50 represent some of the world's leading medical events specialized within their respective clinical or therapeutic areas.
While total reported attendance, which includes exhibitors and other non-clinical or non-scientific attendees has traditionally been used to rank the top 50 based on overall event attendance size, a second list is being featured this year to rank events by medical professional attendance as well.
View both Top 50 Lists
Susan Huff, Medtronic, Inc., Named President of HCEA
Susan Huff, Director, Global Conventions, Medtronic, Inc., was named President of the Healthcare Convention & Exhibitors Association (HCEA) for 2012-2013. Huff assumed the role of HCEA President during the 2012 HCEA Annual Meeting in Orlando, June 23-26.
International Attendance Concerns at U.S. Medical Meetings
EFPIA, Eucomed and other European Regulatory Initiatives
May Hit Closer to Home than You Realize
If a significant number of attendees stopped coming to your meetings, how would you react?Or, better asked, how are you preparing?Nearly a quarter of attendees at top U.S. medical meetings are international, on average. While some of these meetings have less than one percent international attendance, other U.S.-based medical meetings have over 60-70 percent of their attendance coming from outside the U.S. Whether you are a large or small medical meeting, if you plan to maintain your international attendance or grow it, understanding the implications of certain industry codes outside the U.S. can be very valuable in your strategic planning.
Medical Meeting Quick Search
When you need to find medical meetings quick and easy, try HCEA's new free Medical Meeting Quick Search for past, present and future healthcare events taking place around the world. As a companion to HCEA's online meetings directory at Healthcaremeetings.com, which is available to HCEA Members only, the Quick Search is available for use by everyone to search for basic healthcare meeting information.