News
HCEA Top 50 Largest Healthcare Meetings
FIME Show, a medical tradeshow based out of Miami, FL, took
the top spot in 2012 as the largest reported medical meeting with 54,147 total
attendees. In the previous four years, the top spot has been held by either Radiological
Society of North America (RSNA) or the Greater New York Dental Meeting (GNYDM),
who respectively ranked two and three. Total reported attendance for these top three events is only
separated by 600 attendees, making it a very close group. Rounding out the top five are two new
entrants with the Healthcare Information & Management Systems Society
(HIMSS) and the American Dental Association (ADA). Read More
Eight Pages of Law Explained by 287 Pages of Rules
On February 1, 2013, the healthcare convention marketing industry eagerly received the long-awaited implementation rules for the 2010federal Patient Protection and Affordable Care Act (PPACA) Sunshine provisions, which require disclosure of certain payments or gifts given to physicians. The rules were released by the U.S. Centers for Medicare and Medicaid Services (CMS) after a delay of more than a year (the rules were originally due in October 2011). The rules are critical as healthcare companies, medical associations and societies and other industry stakeholders prepare compliance programs. Read More
Sunshine Rules Released: Data Collection Starts August 1
After a delay of more than year, the implementation rules for the Sunshine provisions in the 2010 federal Patient Protection and Affordable Care Act (PPACA) were finally released on February 1 by the U.S. Centers for Medicare and Medicaid Services (CMS). Members of the healthcare convention marketing industry have eagerly awaited these rules so they can finalize compliance programs for their own organizations.
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HCEA Webinar Series - Upcoming Webinar on the Recent Release of the Final Sunshine Act Ruling Important Note: This webinar has been postponed, and we are currently working to reschedule for a new date and time. Please check back for updates! On February 1, 2013, the Centers for Medicare & Medicaid Services (CMS) released the final regulations to implement the Physician Payment Sunshine Act --Section 6002 of the Affordable Care Act -- landmark legislation which will greatly affect the entire pharmaceutical and medical device industry. HCEA is pleased to offer an engaging webinar featuring key aspects of the 287-page final rule.
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HCEA Association Roundtable Event Comes to
Washington, D.C. (please note new date) HCEA recently held a successful Association Roundtable in Chicago ... so successful that we're doing it again, this time in the Washington, D.C. metro area! This is a unique opportunity for healthcare association professionals to make new industry connections, share best practices and learn about the latest developments in the world of healthcare marketing. HCEA is pleased to have as a guest speaker Andrew Rosenberg, Senior Advisor to the CME Coalition at the HCEA Association Roundtable. Mr. Rosenberg who has over 20 years of experience as a lobbyist, Capitol Hill staffer and former congressional candidate to the CME Coalition will speak and answer questions from 3:00 p.m. – 4:00 p.m. regarding the latest Sunshine provisions. Join us on Wednesday, March 27, 2013 from 8:00am til 6:00pm at the American Society of Clinical Oncology Conference Center in Alexandria, VA.
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Three Cost Categories Account for 71%
of Healthcare Exhibit Expenses According to HCEA's latest survey research featured at the HCEA Healthcare Convention Marketing Summit, healthcare exhibitors reported that 30% of their exhibit expenses come from space cost, 23% from logistics and 18% from labor and material handling. While HCEA surveyed exhibitors across 15 cost categories, interestingly there were seven cost categories that the majority of exhibitors commonly site. Understanding these seven common cost categories is an important finding in that it helps the industry benchmark what the baseline for healthcare exhibit costs can be in calculating ROI and ROO. While all companies may define their expenses differently (some companies include all 15 cost categories) this research highlights not only the diversity of how expenses are defined within the industry but that there are seven commonly shared cost categories that the industry can reference for future planning.The research also featured findings on how exhibitors defined their marketing objectives, value, ROI, performance indicators and industry benchmarks specific to attracting booth visitors and the quality of booth visits.
Download Survey Highlights from the HCEA Summit Benchmarking Session
Susan Huff, Medtronic, Inc., Named President of HCEA
Susan Huff, Director, Global Conventions, Medtronic, Inc., was named President of the Healthcare Convention & Exhibitors Association (HCEA) for 2012-2013. Huff assumed the role of HCEA President during the 2012 HCEA Annual Meeting in Orlando, June 23-26.
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International Attendance Concerns at U.S. Medical Meetings
EFPIA, Eucomed and other European Regulatory Initiatives
May Hit Closer to Home than You Realize If a significant number of attendees stopped coming to your meetings, how would you react?Or, better asked, how are you preparing?Nearly a quarter of attendees at top U.S. medical meetings are international, on average. While some of these meetings have less than one percent international attendance, other U.S.-based medical meetings have over 60-70 percent of their attendance coming from outside the U.S. Whether you are a large or small medical meeting, if you plan to maintain your international attendance or grow it, understanding the implications of certain industry codes outside the U.S. can be very valuable in your strategic planning.
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Medical Meeting Quick Search
When you need to find medical meetings quick and easy, try HCEA's new free Medical Meeting Quick Search for past, present and future healthcare events taking place around the world. As a companion to HCEA's online meetings directory at Healthcaremeetings.com, which is available to HCEA Members only, the Quick Search is available for use by everyone to search for basic healthcare meeting information.
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