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| Arrival & Sponsorship Expo | 10:00AM - 12:00PM ET |
| Welcome Address | 12:00PM - 12:30PM ET |
| Sessions & Spotlight | 12:30PM - 2:15PM ET |
| Afternoon Break & Expo | 2:15PM - 2:45PM ET |
| Sessions & Spotlight | 2:45PM - 5:00PM ET |
| Opening Night Reception | 6:00PM - 9:00PM ET |
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| Roundtable Breakouts | 8:15AM - 9:00AM ET |
| Keynote | 9:00AM - 10:00AM ET |
| Sessions & Spotlights (w/Break) | 10:00AM - 12:30AM ET |
| Lunch & Elective Roundtables | 12:30AM - 1:30PM ET |
| Sessions & Spotlights (w/Break) | 1:30PM - 5:00PM ET |
| Closing Note For Day | 5:00PM - 5:15PM ET |
| HCEA Meet Up | 5:30PM - 6:30PM ET |
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| Breakfast & Expo | 8:00AM - 8:30AM ET |
| Sessions & Spotlights (w/Break) | 8:30AM - 10:45AM ET |
| HCP Panel Discussion | 10:45AM - 11:45AM ET |
| Closing Remarks | 11:45AM - 12:00PM ET |
Please note: GST26 program, including sessions and speakers, are subject to change. Visit this page for an up-to-date program.

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| DEFEND THE CHANNEL AND PROVE ITS VALUE | EMBRACE STRATEGIC SIMPLICITY | SHAPE THE INDUSTRY'S FUTURE |
Defend the channel and prove its value by developing stronger frameworks to measure, articulate, and champion the unique impact of your work, giving you the confidence to demonstrate ROI during budget season. Embrace strategic simplicity with streamlined approaches to program management, agency partnership, and creative innovation that deliver meaningful results without unnecessary complexity. Shape the industry’s future by joining fellow innovators to explore what comes next and identify the ideas that will become tomorrow’s best practices. Together, these pillars create a program designed to keep you ahead of the curve, with insights from industry leaders, discussions on emerging technologies, and practical strategies for navigating the evolving world of healthcare conventions as we all look toward brighter horizons.
What in the World Right Now: Navigating International Exhibiting in a Changing Congress Landscape
Voice of Young Professionals: What They Seek and What Sparks Their Interest on the Show Floor
Maximizing the Opportunity and Impact of Medical Affairs Teams at Healthcare Conferences
Powered by Partnership: Building an Engaging HCP Convention Experience through Cross-Team Collaboration
How to Prepare: Strategies for Action in the Ever-changing Landscape of Sustainable Events
Where Data Meets Dialogue: Data and Trends to Consider When Planning Your Convention Spend in 2026
Social Determinants of Health (SDOH) and the Future of Value-Based Healthcare:
What Healthcare Marketers (and Their Agencies) Need to Know
New Perspectives on Measurement and ROI: The Only Five Metrics that Matter
Moving Beyond Demo Counters: Reinventing Medical Device Exhibits with Digital Case Libraries, AI, and Remote Engagement
Selling Sustainability: How Smart Exhibitors are Crafting Sustainability Stories that Drive HCP Engagement on the Convention Floor
Tap into the Power of Your Community: Elevating your Exhibits with Your Newfound Relationships and Knowledge
HCEA's Annual HCP Panel: Firsthand Insights on What Resonates and What Doesn't at Healthcare Conventions
Translating Insights into Action: Corporate, Association, and Industry Partners Weigh In
Final session titles, speakers, and schedule to be announced soon.
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Whether you’re a corporate exhibitor, association professional, or an industry supplier, you will gain invaluable insights and connections to enhance your strategy and maximize event impact.
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HCEA's annual meeting will take place at the Loews Coral Gables Hotel, centerpiece of The Plaza Coral Gables, a new mixed use development. Just minutes from downtown Miami, the Loews offers plush accommodations, myriad dining options, and easy access to both downtown Miami and Coconut Grove.
HCEA has reserved a limited number of discounted sleeping rooms for GST26 attendees. We will provide a booking link with confirmation of your registration.
Miami International Airport (MIA) offers non-stop flights to and from hundreds of cities, and is a short 15 minutes away.
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Your investment in HCEA's Summer Break pays dividends all year. Your team will be more effective. Your leadership will love you. And your competitors will wonder how you spent your summer because you're getting so far ahead.

Our flat-rate registration fee includes full access to conference sessions, afternoon snack breaks, our Tuesday evening networking reception, lunch on Wednesday, and breakfast on Wednesday and Thursday.
If you are a current HCEA member, please make sure to log in first before registering for GST26. If you need to, you can reset your password. "Key Contacts" can registar additional people from their company as long as that person has a "linked profile" under the "Organizations HCEA Profile". Any questions about about this,send an e-mail to [email protected]..
Please note that all registration fees are non-refundable. Registrations can be transferred to another HCEA member in good standing any time prior to opening day.
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HCEA offers two ways to become a sponsor:
Have questions we haven't answered here? Drop us a line here.